Mature Bag
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About
Mature Bag refers to a leather backpack recommended by TikTok user @style_centric in a viral video originally used as an instructional video for those looking to become more attractive.
Origin
On July 2nd, 2019, TikTok user @style_centric posted the video saying that a backpack upgrade will make you more attractive (shown below). The video gained over 1,400 likes and 360 shares in two weeks.
https://www.tiktok.com/embed/v2/6709109889622347013
Spread
In early July 2019, the original TikTok video was reposted to YouTube and Twitter and soon went viral due to the "mature bag" suggestion made by such a young boy. On July 11th, style centric uploaded their first YouTube video describing how the video became viral (shown below). The video gained over 168,300 views and 5,000 likes in five days.
That day, Twitter users continued to reference the video which caused the hashtag #maturebag to trend on Twitter. Twitter user @_dimplegurl[1] posted a nobody format refering to the mature bag (shown below, left). The next day, an advertisement was posted to @WesternRly[3] reminding travelers to " Be careful about your belongings while travelling" (shown below, center). The post gained over 150 likes and 40 retweets in four days. On The same day, @mrxhekhar[2] posted a picture of a women "When SHE SEES me With
#maturebag" (shown below, right).
Various Examples
