Updated Jan 03, 2016 at 06:38AM EST by Tomberry.

Added Oct 23, 2009 at 06:43PM EDT by Tomberry.

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MER IL ET FOU, along with ENKULER DE RIRE and Si j'été pas là, vous seriez vous, are pieces of slang and image macros based on the casual misspelling of a 13 years old boy. They became famous and corny catchphrases used to express a wide variety of responses on the French web.


On September 27th 2009, on a forum hosted by Gamekult, a French website about video games, a user named Noyart (later revealed to be a 13-year-old boy named Gabriel) created a topic[1] because he was in the middle of a dilemma in buying a game console and he wanted to know the pros and cons of a PSP (shown below).
While his message isn't that bad written, a peculiar sentence stood out: MER IL ET FOU

Dois-je acheter la PSP? Auteur du topic: Noyart - Date de création Dimanche 27 septembre 2009 (71 jours) Ajouter un message Revenir à la liste des sujets | Dernier message Aller à la page 11213141516171819 10| 11| 12 13 141 15| 16| 1718 19 | 20 (.) 44 El Noyart 3 Envoyer un bunk Alias Nono Statut Internaute Membre depuis 127 jours [Voir la collection] (Voir la sélection GK Awards] Posté le 27 septembre 2009 à 10h37 | Lien permanent [Signaler au modérateur] Dois-je acheter la PSP? Bonjour à tous, je sais pas en faite, si je dois m'acheter la PSP, jhésite trop x) Certains vont me dire : MER IL ET FOU. Je leurs répondrait que non x) Pouvez vous me dire les + et les -, et j'aimerais savoir si sa vaut VRAIMENT le coup. Merci (= Nono, roi des jeux vidéos xP Répondre au message

That sentence is written in all caps and initially emphasized that he anticipated being pointed out as crazy for planning to buy a PSP, supposedly because that game console, according to the video game media at the time, had some selling difficulties throughout the world.

MER IL ET FOU's in-joke is hard to translate. The sentence means But he's crazy! or He's crazy lol!, only with misgrammar commonly found in Lolcats. Mer, in this particular case, could either be a mistyping of the word mais, French for but, or a mistyping of a famous French acronym: MDR, from Mort De Rire (Dead from laughter in English) which is the French equivalent of LOL. It should be noted that et, French for and is also a miswriting of est, the French third-person singular conjugation of the verb be.

Instant celebrity

On the same day of the post, all the replies that followed featured the sentence, some of them already coupled with pictures and memes, without dealing with Noyart's initial request.

Yo dawg, I'm really happy for you and Imma let you finish but... fuck, where is she? MER IL ET FOU can't see shit with these glasses

Noyart came back a first time, saying that he would finally go buy a PSP at the nearest shop[2]. Overwhelmed by the constant stream of replies on his strange catchphrase, he came back a second time to give an ambiguous comment: ENKULER DE RIRE[3].
Once again, this simple catchphrase, roughly meaning fucked by laughter, certainly a stronger version of the aformentioned acronym, caught on among members of the forum for its miswriting (enkuler is written enculer in french), misgrammar (the infinitive form enkuler was meant to be written as the past participle enkulé) and overall weird but funny phrasing.
Fearless, Noyart continued to play along with the posters and gave another strange comment, si j’été pas là, vous seriez vous[4], which was again filled with misgrammar, mistyping and the usual weird phrasing. The sentence supposedly means If I were not here, where would you be in French.
The thread has extended to an impressive 73 pages of comments and replies as of December 2014.


Dois-je acheter la PSP ?

The popularity of these three catchphrases exploded beyond Gamekult's website and they got featured in several blogs and articles dealing with the phenomenon, such as Paper Blog[5], Oreille Malade[6], Tuxboard[7] and Nomnomnom[8].
This was coupled with several Facebook fan pages for each buzzword, one of the most famous for MER IL ET FOU[9], reaching more than 9 400 likes as of December 2014, as well as single-serving websites namely for ENKULER DE RIRE and MER IL ET FOU (both defunct as of December 2014).


Media recognition: Halo Reach

Halo: Reach is a first-person shooter video game published by Microsoft Game Studios for the Xbox 360 and released on September 14th 2010. The game contains many Easter Eggs, one of them being called the Doctor Halsey's lab or Tribute Room[10].
In the French version of the game, the meme has been reused to appear on one of the computers' screens (shown below, at around 6:33 in the video):

The full transcript says:

Curious. I don't recall opening this file. Perhaps I have a security breach?

It must be noted that the original transcript reads as SUBJECT: I LIKE PIE in the US version.

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