About

Meth. I'm On It or Meth. We're On It is a South Dakota anit-meth campaign which includes TV ads, billboards, posters ad website launch in November 2019. The campaign images quickly went viral on Twitter and was criticized for its budget and format. Some believed that campaign was successful though as it's goal was to raise awareness of South Dakota's meth epidemic.

Origin

On November 18th, 2019, South Dakota's Governor Kristi Noem went live on Facebook to announce the launch of the campaign^[5] (shown below). The video gained over 12,000 views in a day.

Spread

On November 18th, 2019, Twitter user @ByMikeBaker^[2] tweeted "South Dakota has launched a campaign to combat meth. With this new logo" (shown below, left). The image of the logo on Twitter received over 29,600 likes and 9,800 retweets in a day. That day, Twitter user @lachlan,^[3] tweeted pictures from the PSA with the caption "South Dakota taxpayers paid $450k for a new anti-meth PSA campaign. And here's what the state came up with" (shown below, right). The tweet included Argus Leader's^[6] article confirming the budget. The post accumulated over 15,100 likes and 5,600 retweets in a day.

That same day, Twitter user @roywoodjr^[4] tweeted an edit of a campaign image with the caption "I personally think South Dakota is on to something with their anti-meth campaign" (shown below). The tweet garnered 1,800 likes and 350 retweets in a day. The next day various media outlets like eBaum's World^[1] published their coverage of the campaign reactions.

Various Examples

Search Interest

External References