Modern K-fee Commercials are a series of parodies of the famous K-fee commercials created by musician and animator, Devin Millar on YouTube. The video received much praise for how convincing and well-made they are. They are created in a similar style to the original commercials only with minor elements that relate to modern day culture to show what they would have looked like if they were still being created.

Origin

A side channel called Finder Lurker was created in 2019. It started out with some minor edits of the already existing K-fee commercials to set the mood for the videos that are about to come. Eventually the commercials started week later beginning with “Concert” and “Truck”. These featured Devin himself as the monster with black holes and a wide black smile instead of the usual zombie or gargoyle like the original advertisments.

Eventually 7 more videos were released a couple weeks later such as “Bike”, “Farm”, “Playground”, and “River”. There were also Radio-style adverts which based on the same styled ones. Magazine ads which was surreal artwork with serial killer children, Lite ads which were less-scary versions to advertise the Latte Macchiato drink. All similar to the original commercials. There was also Espresso ads which were 10 second clips challenges filmed up-and-down like Instagram and TikTok with shortened screamers in order to advertise the Espresso drinks K-fee also created but never advertised.

Devin did not reveal himself until several years later saying that he created this. Originally there was a rumor that these commercials were from the official K-fee website but were deleted very shortly afterwards. This was proven to be entirely false, and created by Devin himself in order to make it appear more real.

Spread

The videos have been discovered by YouTubers, and have been created to and memes and discussed many times. A notable example being American-Canadian video creator TobyPasta. He created 2 videos dedicated discussing and reacting to all of the current commercials that were made at that time.

Eventually in mid-2020, because of the fact that Devin created these, he was featured and interviewed on the K-fee Documentary by English independent filmmaker Rhys Productions (now called Wollstone Productions) and his work was heavily compared due to the association. (That part starting at the 37:21 mark)

Various Examples