Netflix's Shmunguss Category

About

Netflix's Shmunguss Category refers to a viral TikTok showing a Netflix category named "Shmunguss." The category features movies or shows such as The Shmunguss King, I Married A Shmunguss, The Shmonguss Among Us and Shmonguss’ Revenge displayed on the streaming platform. The video gained virality in March 2023, inspiring reaction memes and duets on social media.

Origin

On March 4th, 2023, TikTok^[1] user @channel.everything posted a video showing his girlfriend's Netflix account list of movies recommendations and he asks "Can someone tell me what these categories are?” as he reaches a category labeled "Shmunguss." The video garnered 11 million plays and 1.8 million likes in one day (seen below).

Spread

As the video gained virality on TikTok, users started to post duets showing their own Netflix search bar to find some of the films that appeared in the original video. TikTok^[2] user @mel_rey_ posted a video on March 4th, 2023 showing that her search for "Shmonguss" led to zero results on the platform. The video (below, left) garnered and 297,600 plays and 20,600 likes in one day. TikTok^[3] user @lil_skeet_skeet69 also tried to search for the films and posted his reaction on TikTok, receiving 242,300 plays and 3,800 likes in a day (seen below).

The meme was also reposted to Twitter on March 4th by Twitter^[4] account @impossiblyeve. Their tweet accused the creators of gaslighting people for not finding any of the movies on the streaming platform and Google. The post received roughly 4.4 million views and 187,300 likes in one day (seen below).

AM I BEING GASLIT???? pic.twitter.com/zbEUoOcdaf

— ✦ eve ✦ (@impossiblyeve) March 4, 2023

Various Examples

Search Interest

External References