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Overview

Nothing is more X than Y, except Z is a spanish-language bait-and-switch joke based on image macros. The joke consists of usually romantic or philosophical phrases uttered by individuals like "there is nothing stronger than love", followed by a satirical response of something that could be stronger than love.

Origin

The origin and spread of this meme seems to have originated on social networks. Given that there is no consesus as to what template to create aside from the wording, it is difficult to pinpoint its exact creation. However, the first use of this joke was from the movie "Hangover", where in a scene, the character Sid Garner (played by Jeffery Tambor) tells Doug Billings (played by Justin Bartha) that "what happens in Vegas stays in Vegas… Except for Herpes".

Spread

The first known image macro that appeared was one depicting a couple on a beach with a sunset on the background with the phrase "there is nothing stronger than love", followed by the response of "except an Apache helicopter. An Apache helicopter has machineguns and rocket-launchers".

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Shortly thereafter another one appeared with the phrase "there is nothing prettier than your smile" followed by "except Squidward. Squidward is beautiful".

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The image macros are usually found in social networks like Twitter and Facebook.