Press Y to Shame
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Press Y to Shame refers to a still image from the video game Middle-earth: Shadow of War, in which a ghostly figure sits with the word "shame" next to him with a "Y" button prompt. The still became a reaction image akin to Press X to Doubt on Reddt.
In Shadow of War, the player can interact with orcs and either shame them to reduce their level, battle them, or recruit them. The prompt used in memes is the "Shame" prompt (shown below).
On December 11th, 2017, Redditor Jaman posted the image of the character. The post 460 points (985 upvoted) and 25 comments in less than two years (shown below).
On November 11th, 2018, Reddit user lordac3 published a still from the game with the "shame" prompt with the caption, "when no one is making shadow of war memes," gaining over 3,600 points (shown below, left). Redditor mishft posted an example to /r/MemeEconomy by the end of that day, gaining over 600 points (shown below, right).
The trend saw less activity over the winter, but picked up again in the Spring of 2019. On June 2nd, 2019, Redditor Thehw1854 posted an example, gaining over 26,000 points (shown below, left). On June 3rd, Redditor rhymeswithjen posted an example to /r/teenagers that gained over 11,000 likes (shown below, right). The meme was covered by the Meme Wiki.
 Reddit – you serve the bright lord
 Reddit – Press __ to ______ meme templates always make crazy profits don't miss out!
 Reddit – Guess we're equal now ha
 Reddit – This has big r/teenagers energy
 Reddit – Press Y to Shame
 Reddit – /r/shadowofmordor
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Jun 10, 2019 at 03:19PM EDT
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