Puppy Monkey Baby
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Puppy Monkey Baby is a hybrid dog-monkey-human creature shown in a Mountain Dew advertisement broadcast during Super Bowl 50 held in early February 2016. Online, many expressed displeasure with the creature, claiming they found it disturbing and distasteful.
During Super Bowl 50 on February 7th, 2016, a commercial was broadcast in which a bizarre creature with a pug dog's head, a monkey's torso and a human baby's legs delivers a bucket full of Mountain Dew "Kickstart" sodas to a group of men sitting in a living room (shown below). Within 24 hours, a YouTube upload of the commercial gained over 9.9 million views and 2,700 comments (shown below).
The same day, the @MountainDew Twitter feed posted an animated GIF of the creature performing "The Dab" dance (shown below). In the first 24 hours, the tweet garnered more than 3,000 retweets and 2,500 likes.
Dab on em'! #puppymonkeybaby #SB50 pic.twitter.com/vBx9KQzacH— Mountain Dew® (@MountainDew) February 8, 2016
Meanwhile, actress Mindy Kaling tweeted "I don't need to see no dog monkey baby centaur creature," gathering upwards of 2,700 likes and 530 retweets (shown below).
Also on February 7th, comedian Patton Oswalt posted tweets joking that the commercial made his "brain shut down" and that the advertisement as "already being used in ISIS recruiting videos" (shown below).
For much of the day, the hashtag "#PuppyMonkeyBaby" remained a trending topic on Twitter. In the coming days, several news sites published articles about the online reaction to the commercial, including Gawker, The Huffington Post, Business Insider and Bleacher Report.
 Twitter – #puppymonkeybaby
 Twitter – @olisnoddy
 Twitter – @MountainDew
 Twitter – @MindyKaling
 Gawker – Mountain Dew Presents the PuppyMonkeyBaby
 The Huffington Post – This Puppy Monkey Baby Is Freaking Super Bowl Viewers Out
 Business Insider – Mountain Dews weird 'Puppy Monkey Baby Super Bowl ad completely split viewers opinions
 Bleacher Report – Mountain Dew Presents Odd Puppy Monkey Baby
Feb 09, 2016 at 10:47AM EST
Feb 08, 2016 at 08:09PM EST
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