About

Puppy Monkey Baby is a hybrid dog-monkey-human creature shown in a Mountain Dew advertisement broadcast during Super Bowl 50 held in early February 2016. Online, many expressed displeasure with the creature, claiming they found it disturbing and distasteful.

Origin

During Super Bowl 50 on February 7th, 2016, a commercial was broadcast in which a bizarre creature with a pug dog's head, a monkey's torso and a human baby's legs delivers a bucket full of Mountain Dew "Kickstart" sodas to a group of men sitting in a living room (shown below). Within 24 hours, a YouTube upload of the commercial gained over 9.9 million views and 2,700 comments (shown below).

Spread

The same day, the @MountainDew^[3] Twitter feed posted an animated GIF of the creature performing "The Dab" dance (shown below). In the first 24 hours, the tweet garnered more than 3,000 retweets and 2,500 likes.

Meanwhile, actress Mindy Kaling tweeted "I don't need to see no dog monkey baby centaur creature," gathering upwards of 2,700 likes and 530 retweets (shown below).

Also on February 7th, comedian Patton Oswalt posted tweets joking that the commercial made his "brain shut down" and that the advertisement as "already being used in ISIS recruiting videos" (shown below).

For much of the day, the hashtag "#PuppyMonkeyBaby"^[1] remained a trending topic on Twitter.^[2] In the coming days, several news sites published articles about the online reaction to the commercial, including Gawker,^[5] The Huffington Post,^[6] Business Insider^[7] and Bleacher Report.^[8]

Search Interest

External References