Puppy Monkey Baby

Puppy Monkey Baby

Part of a series on Doritos & Mountain Dew. [View Related Entries]

Updated Apr 23, 2018 at 07:45AM EDT by Y F.

Added Feb 08, 2016 at 04:12PM EST by Don.

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Puppy Monkey Baby is a hybrid dog-monkey-human creature shown in a Mountain Dew advertisement broadcast during Super Bowl 50 held in early February 2016. Online, many expressed displeasure with the creature, claiming they found it disturbing and distasteful.


During Super Bowl 50 on February 7th, 2016, a commercial was broadcast in which a bizarre creature with a pug dog's head, a monkey's torso and a human baby's legs delivers a bucket full of Mountain Dew "Kickstart" sodas to a group of men sitting in a living room (shown below). Within 24 hours, a YouTube upload of the commercial gained over 9.9 million views and 2,700 comments (shown below).


The same day, the @MountainDew[3] Twitter feed posted an animated GIF of the creature performing "The Dab" dance (shown below). In the first 24 hours, the tweet garnered more than 3,000 retweets and 2,500 likes.

Meanwhile, actress Mindy Kaling tweeted "I don't need to see no dog monkey baby centaur creature," gathering upwards of 2,700 likes and 530 retweets (shown below).

Mindy Kaling @mindykaling Follow Companies, put @ikebarinholtz in a Super Bowl ad. I don't need to see no dog monkey baby centaur creature RETWEETS LIKES 7:06 PM-7 Feb 2016 わ t3

Also on February 7th, comedian Patton Oswalt posted tweets joking that the commercial made his "brain shut down" and that the advertisement as "already being used in ISIS recruiting videos" (shown below).

Patton Oswalt @pattonoswalt Follow F--- whatever that mutant dog monkey was selling because my brain shut down. #SuperBowl50 7:04 PM -7 Feb 2016 わ다 1.064 2.498 Patton Oswalt @pattonoswalt Follow That puppy monkey baby is already being used in ISIS recruiting videos. #SB50 7:06 PM - 7 Feb 2016 다 2,252 3,493

For much of the day, the hashtag "#PuppyMonkeyBaby"[1] remained a trending topic on Twitter.[2] In the coming days, several news sites published articles about the online reaction to the commercial, including Gawker,[5] The Huffington Post,[6] Business Insider[7] and Bleacher Report.[8]

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Mistress Fortune
Mistress Fortune

I mentioned in the forums that this ad feels like it's trying to be kinda like those "Weird ads" you might have seen on something like 90s to early 00s MTV. Of course though I think ad campaigns like the early PS3 ads showed that these "weird for the sake of being weird" ads are effective in the wrong way.


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