This meme comes from the vampant emergence of startups all over the world, and the minimal, absolute shit pitches associate with them. Hear these guys (and nerd girls) pitching their companies in tech saying "its like ______ for ______," with a new specific use for large platforms. Or whatever. Fuck it. Do it live.

Its funny because this kind of pitch is not innovative, "its like google for memes!"

http://mashable.com/2011/05/17/worst-startup-video/