Diablo Immortal video game promo artwork from Blizzard.

Diablo Immortal

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Updated Jun 06, 2022 at 03:46PM EDT by Zach.

Added Nov 05, 2018 at 11:57AM EST by Don.

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Diablo Immortal is a free-to-play mobile multiplayer action role-playing game that's part of the Diablo series, developed by Blizzard and NetEase. The game was met with a largely negative reaction after being announced at the 2018 BlizzCon convention, spawning the Do You Guys Not Have Phones? meme. Diablo Immortal was released in June 2022 after delays in 2021 to much criticism over its microtransactions system.


2018 BlizzCon Announcement

On November 2nd, 2018, Blizzard unveiled Diablo Immortal at its annual BlizzCon event (shown below).

During the Q&A session, a man asked stood up and asked the Blizzard team if the game was "an out-of-season April Fools' joke" (shown below, left). Also during the session, the audience could be heard booing after Blizzard announced there were no plans for a PC release of the game (shown below, right).

The interaction at the convention also spawned the Do You Guys Not Have Phones? meme.

Blizzard's Response

In an interview with Kotaku, Blizzard co-founder Allen Adham revealed he anticipated a backlash to the announcement, although "not to this degree," saying:

"We know our audience here is passionately PC- and console-focused. We’ve also seen this before. We saw a similar response when we announced that we were bringing Diablo to console, and we saw a similar response to the announcement of Hearthstone.

2022 Release

On June 2nd, 2022, after being delayed in 2021, Diablo Immortal was released for iOS, Android and Windows devices.[7] On the same day, launch and gameplay trailers for the game were released (shown below, left and right).[8][9]

Gameplay and Design

Diablo Immortal is a massively multiplayer online action role-playing game (MMORPG) that takes place between the events of Diablo II and Diablo III.

The player is offered to pick one of six available classes (Barbarian, Wizard, Monk, Necromancer, Demon Hunter and Crusader), each with 12 unlockable skills, five of which can be equipped at the same time. In the game, the player explores areas where they fight hordes of monsters, earning gold, experience and equipment, which can then be upgraded through various means. As player achieves higher levels, they are able to earn new skills and improve existing ones.

Unlike previous Diablo games, in Diablo Immortal the mana bar was replaced with a cooldown-based system.


2018 Announcement

Following the initial announcement at BlizzCon, several posts criticizing the game reached the front page of the /r/diablo[1][5][6] subreddit. Meanwhile, a video of the audience booing at the announcement reached the front page of /r/videos,[2] gathering upwards of 79,000 points (87 percent upvoted) and 6,800 comments over the next 48 hours.

On November 3rd, 2018, Redditor Drenmar submitted a screenshot of gaming journalists defending the game against critics on Twitter to /r/KotakuInAction,[4] where it gathered more than 2,500 points (94 percent upvoted) and 480 comments within two days.

David Milner WillPowers And people wonder why gamers have such a terrible entitled reputation ar WI Supanova Editor of Game Informer Australia. Award the best one. Guitarist and shouty guy i SZ Retweets 717 Likes @ @@@ Ф€ EG you can't really argue facts. Madeleine Rose WillPowersWillPowers 12h I work in mobile, and I see the data and facts to support these claims. It's not just WillPowers@Will Powers- 12h saying the people that go out of their way to put down mobile gaming and gamers have the same psychology and You can dislike something - but trying to prevent others from liking it is the issue. Painting broad strokes against an entire platform arbitrarily is toxic behavior. Especially if people are judging a product befare even playing it And gross Retuwets 969 uies They call me Cha Cha. Because I'm the Sccoaming OTRUEPR.eet dt Totally agreed (and a mound of research backs it upl, and l'd add that the dReality Asianzy Yes the REAL villian is the disgruntled fan who bought his Blizzcon ticket and got the c thinking. Not the billion $corporation that has turned a beloved franchise y literally the thing that 99% of Diablo fans were WillPowers WillPowers- they're like children throwing a tantrum because they're told that something is being made, and they're not the primary intended audience for it. And then they are confused whey they don't like it. WillPowersewillPowers You're overstating my point. People are allowed to be disappointed, but to yell the company, and say that something they haven't played arbitrarily sucks? That's 1634-2. Now the definition of toxicity. I'm just drawing the parallel about the psychology ơ Skill Up reviewing #RDK-absolute My god, the Skill Up reviewing RDR2SkillUpY My gad, the savagery. The absolute savagery. Ndiabloimmortal WillPowers@WilLJPowers-12h RIP my Show this thread Launch this dude into the sun. This is beyond disrespectful to all the developers and people that have been working their butts off. clips.twitch.tv Potions Master at @Gamespot. Also seen G8, IGN, PolyG. Dundee 408 Retweets 2,337 Like 3:43 PM-2 Nov 2018 Nah Blizzard has been so tone deaf to their fans, this should be expected. This 66 Likes0e guy is a hero. He managed to embarrass blizzard without swearing or using any act re Jason Schreier nd am STOKED. I pla Hey Keanu if you think that two Diablo designers deserve to be publicly belittled and embarrassed because their company decided to make a game for phones you can feel free to f--- off shows and snacks. WSJ and USA Today of BLOOD, SWEAT I write about video games s fun. Pick u SHACKNEWS Paul Tassi is with a heavy heart that i must announce that the gamers are at You and me both, buddy. ECOND A NEW MOBI Game Designer, next gig TBA. Prev made GOTY Australia Ship builder Fear not. She/Her EXPERIENCE Jennifer Scheurle@Gaohmee In fact, F2P, like it or not, have made games more accessible, especially to people who just can't afford spending much money on games. It's a good thing core just also potentially exploitative, just like anything that's based on oxytocin Jennifer ScheurleGaohmee-3h I gotta say, it's quite interesting to me that arcades have either managed to hide that fact really well ar people knew it and didn't care. Jennifer Scheurle@Gaohmee arcade boss fights were. But I've been playing through the Capcom Beat Em Up collection on Switch lately and GOOD F------ CHRI Fans react to Diablo Immortal like disrespectful mobile game culture that is less exploitative, having experienced and kickass developers like Blizzard break into the field can have a huge positive impact. This TAXI CAB / Bea | Blog about using better process at Blizz n 2018's US Jennifer Scheurle@Gaohmee 3h Jennifer Scheurle@Gaohmee 8h That's not what he was talking about though. Don't like playing a specific kind o game on mobile? That's cool Reject mobile platforms whatsoever and pretend they are infenior? Yeah that's pretty toxnic. with the lizzCon 2018 attendees are reacting to Diablo's new mobile game announcement very poorly Arcade games made you believe that it's just difficult and it was a skill test. Mobile games have a casual perception, so people think there is no skill involved oper sess Asif Khan November 2, 2018 445 PM Oh, f------ totes In arcades, it's a badge of honor. In F2P, it's exploitation Diablo Immortal is actually fun, you entitled babies- Mashable We played Diablo Immortal Blizzards newly announoed mobile game, and if's wroth checking out despite the rage of angry fans onlina. Jennifer ScheurleGaohmee 3h Yes, this. Perception is When Diablo Immortal was revealed at BlizzCon on Friday, I thought it looked cool. Q8A oppo people disagreed, and immediately began complaining both online and in-person about this apparent slight, this bastardization of "their franchise, this complete abandonment I totally fell for the false distinction when F2P first emerged. I'll cop to decrying it's supposed evils. Ive climbed down from my soap box since then. rational thought by a company that routinely creates some of the best and most successful 2018-100games to ever Well guess what, you entitled crybabies. I played Diablo Immortal at BlizzCon shortly after it Green eyes and thick thighs Games People are also mad that Blizzard didn't announce new content for Diablo 3 and didn't announce Diablo 4, the latter of which the company expressly said it wasn't going to reveal.Brooklyn, NY ma If you've ever questioned that gamers are the most cynical, toxic, and entitled entertainment, just look at the #Diablo D immortal So I just have one thing to say to people who are mad that Blizzard, employing a team that wasn't even working on the main Diablo franchise, made a new Diablo game: Grow up announcement at #BlizzCon So called fans work just because it isn't what they wanted is atrocious going on mic to s--- on devs hard You are entitled to nothing. Game companies owe you nothing. You don't just get to have whatever you want and then throw a tantrum when your own personal dreams dont come true. Blizzard hasn't abandoned the core Diablo franchise just because it created a mobile an The nerd rage about franchise mobile games is similar to the GanerGate anti- raging. Cone that they lose their damn minds at the very mention of welkoming ather peaple Crecente Ф recente video game editor @ Variety father of reviews and all things Apple chnic oMashable :32 AM-3 Nov 201 New York

2022 Release

Upon release, the game received widespread criticism over its microtransactions system, which reviewers referred to as "greedy," "predatory" and "manipulative."[14][15] On Metacritic,[10] as of June 6th, 2022, the game maintained an average rating of 81 based on six critic reviews and an average user rating of 0.7 based on over 750 user reviews.

On June 2nd, 2022, YouTuber[11] Bellular News posted a video in which he calculated that in order to fully upgrade a character through purchasing top-rated Legendary Games, a player would need to spend approximately $110,000 (video shown below). Moreover, due to the Legendary Gems dropping randomly out of loot boxes, for an average F2P player, it would take roughly 10 years to fully upgrade their character.

In the following days, several gaming news websites reported on Bellular's calculation, including an article by GameRant.[12] On June 5th, Redditor[13] gorays21 posted the article in the /r/Diablo subreddit, where it gained over 1,400 upvotes in one day.

On June 2nd, 2022, streamer and YouTuber[16] Asmongold played through the same dungeon with and without a paid modifier, showcasing a drastic difference in loot drops. The streamer also posted several videos in which he showcased the advantage P2W players gain over F2P, deliberately spending money on the game at every opportunity (videos shown below).

Do You Guys Not Have Phones?

Do You Guys Not Have Phones is a remark said by Blizzard Enterntainment principal game designer Wyatt Cheng during the presentation of mobile game Diablo Immortal at BlizzCon in November 2018. The remark, which was said as an answer to the crowd's dissapointed reaction to Diablo Immortal being strictly mobile, has since been used to mock both Blizzard Enterntainment and video game publishers acting disconnected from gaming audiences in general.

Following the release of Diablo Immortal, the phrase has humorously altered to "do you guys not have money?" and "do you guys not have wallets?" to comment on the microtransactions system within the game.

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