Hidden Valley Ranch Keg

Hidden Valley Ranch Keg

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Updated Nov 09, 2017 at 02:04PM EST by Adam.

Added Nov 09, 2017 at 12:57PM EST by Adam.

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About

Hidden Valley Ranch Keg is a 5-liter ranch dressing dispensary created by Hidden Valley that gained online notoriety after being released.

History

On November 6th, 2017, Hidden Valley introduced a 5 liter keg of Hidden Valley Ranch dressing, a "year's supply," according to their website[1] (shown below). According to the product description, the ranch is kept fresh inside the keg with FDA-approved coating. The keg is part of Hidden Valley's holiday collection, which includes holiday-themed socks, a christmas sweater, a ranch dressing fountain, and more.[2]


Hidden Valley THE ORIGINAL Ranch

Online Reaction

The keg was widely covered by media outlets. Huffington Post,[2] People,[3] New York Post,[4] and Uproxx[5] were among the many outlets to cover the product. Online, Twitter users took the idea with a mix of enthusiasm and wariness. User @bacon_and_megz[6] tweeted that the product would be on her Christmas list (shown below, left). Barstool Sports[7] tweeted "Nothing says "I Love You" quite like a keg of Hidden Valley Ranch," gaining 250 retweets and 850 likes (shown below, right).


Megeon Targaryen @bacon_and_megz Follow on my Christmas list: a Hidden Valley ranch keg Hidden Valley THE ORIGINAL Ranch NEW Hide Barstool Sports @barstoolsports Follow Nothing says "I Love You" quite like a keg of Hidden Valley Ranch bars.tl/Vu6u/q5olgGQnUH Hidden Valley Ranch THE ORIGINAL

Twitter user and Buzzfeed writer Julia Reinstein opined that the product was a clear attempt by Hidden Valley to create something absurd in the hopes of going viral and getting free advertising (shown below).


Julia Reinstein @juliareinstein Following one of my least favorite trends in capitalism is brands creating absurd products specifically intended to go viral so publications write about them and provide free advertising Hidden Valley selling mini keg of ranch dressing Hidden Valley Ranch.

Search Interest

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