I Gave You All the Clues / Hello Mister Police refers to parodies of a poster advertising the 2017 crime thriller The Snowman. The titular Snowman is the nickname given to a serial killer in the film. The film's marketing poster shows a note from the character which reads, "Mister police. You could have saved her. I gave you all the clues." The line has been paired with various humorous pictures on Twitter.
On July 18th, 2017, Working Title pictures released a poster for The Snowman ahead of the film's first trailer. The poster reads "Mister police. You could have saved her. I gave you all the clues" (shown below).
The film's trailer was released the following day by Zero Media's YouTube channel, gaining over 9.5 million views (shown below).
Mentions of the poster began appearing on Twitter several months later, coinciding with the time the posters began appearing in New York City subway stations. Many Twitter users took notice of the film's advertising campaign. On October 9th, Twitter user @davidlsims posted a picture of the tweet, saying, "never getting tired of this. these posters should be mandated to stay up forever" (shown below, left). The same day, @theJoshBanks tweeted his disbelief that the movie the poster was advertising, saying "I don’t know if it’s the Mister Police or the little snowman at the bottom. If I was a memesman I would meme the shit out of it" (shown below, right).
Parodies of the line began appearing around the same time. On September 27th, 2017, Twitter user @strictmachine applied the quote to a screenshot of Animal Crossing (shown below, left), marking the first example of a parody on Twitter. On October 10th, Twitter user @pilotbacon tweeted the quote and paired it with a poster for the film Jack Frost, a movie in which Michael Keaton turns into a snowman.
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