Neurchi
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About
Neurchi is a French Verlan slang (initially meaning chineur, an old French word for antique shop/bric-à-brac goers) referring to online social groups, especially on the Facebook platform, gathering people willing to create OC (Original Content) and memes around a specific theme.
Since its inception, about 1 000 groups with 1 to more than 30k members have popped up on the social networking site about a wide range of topics.
Origin
According to a January 2019 article from Numerama[1] about the phenomenon, one of the main Neurchi administrators interviewed, nicknamed Nathan Thomas, recalled discovering the first Neurchi group, Neurchi de memes that had about 1 000 members at the time, on Facebook in August 2016, though there is no mention on who exactly created it.
What is explained though is the modus operandi of these private groups that allows new users only after a series of questions and the way each group is handling itw own topic has been compared to Reddit and its sub channels.
Spread
The Numerama article showcased screenshots from various groups that have been made throughout the years. Another article from Streetpress from March 2020[2] added to the story on this increasing phenomenon and its very wide range of topics memed, from famous personalities to feminism and even right-wing activism.
A wiki-like site was created[3] as its own source of information on the phenomenon, along with a chart dated from March 2018 (shown below) containing information on the rising groups.
A more up-to-date spreadsheet on Google Doc was created to keep track of every group[4], as well as its own website[5].
3/4
A special set of catchphrases, slang and linguos were adopted by users in each group. Among the most commonly found is 3/4[6], a catchphrase used when a post reaches or is expected to reach more than 1 000 likes, which is seen as a seal of quality.
Search Interest
External References
[1] Numerama – Facebook est-il devenu drôle ? Bienvenue chez les neurchis, ces machines à créer des mèmes [In French]
[2] StreetPress – Les neurchis de mèmes, une sous-culture web très politique [In French]
[3] Fandom.com – Wiki Neurchi [In French]
[4] Google Doc – Neurchi List [in French]
[5] Neurchi.fr [In French]
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