The Mayonnaise Incident (TikTok)
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About
The Mayonnaise Incident, also known as The Mayo Incident, refers to a TikTok hoax perpetuated by TikToker Not an Undercover Cop (@not_an_undercover_cop) who urged his followers to pretend that he'd quit TikTok due to a "Mayonnaise Incident" in late December 2022. The original video sparked interest and curiosity as his followers spread the rumor and refused to explain what it was.
Origin
On December 31st, 2022, TikToker[1] not_an_undercover_cop posted a video in which he pretended to quit TikTok. However, at the end of the video, not_an_undercover_cop quickly flashed a text post that read, "THANK YOU TO THE 2 MILLION PEOPLE WHO FOLLOW ME. I'M BANKING ON THE FACT HAT THE VAST MAJORITY OF PEOPLE WON'T WATCH UNTIL THE END, LET ALONE READ THIS. I'M NOT ACTUALLY LEAVING. LOL. PLEASE START A RUMOR IN THE COMMENTS THAT I LEFT BECAUSE OF THE, 'MAYONNAISE THING' THAT HAPPENED BETWEEN @THEFRONK AND ME. BE VAGUE AND DON'T EXPLAIN ANY FURTHER. IF PEOPLE ASK, JUST SAY IT'S COMPLICATED OR THAT USING CERTAIN WORDS TO EXPLAIN IT MIGHT GET YOU BANNED. SINCERELY THANK YOU FOR WATCHING MY VIDEOS." Over the course of two days, the video received roughly 3.1 million plays and 523,400 likes (shown below).
@not_an_undercover_cop The real fans know what’s up. Nobody reads the hashtags. #goodbye #watchtilltheend #mayonnaise ♬ Space Song – Beach House
Spread
Following TikToker not_an_undercover_cop's video, many of his followers dueted him and pretended that the "Mayonnaise Incident" was a real event. For instance, on December 31st, 2022, TikToker[2] fennetrocity posted a duet that had text reading, "All over a Mayonnaise Incident 😐 Excuse me while I bleach my eyes," and gained roughly 316,600 plays and 1,400 likes in two days (shown below).
@fennetrocity #duet with @not_an_undercover_cop wow @thefronk over some stupid Mayo 😐 #notanundercovercop #mayo #mayonnaise #shame #undercovercop ♬ Space Song – Beach House
In the comment sections of the various duets, other TikTokers wanted to know what "The Mayonnaise Incident" was. However, the video creators continued to play into not_an_undercover_cop's request of saying that they would be banned if they elaborated.
Various Examples
https://www.tiktok.com/embed/7183641642123971846
https://www.tiktok.com/embed/7183912574528851246
Search Interest
Unavailable.
External References
[1] TikTok – @not_an_undercover_cop
[2] TikTok – @fennetrocity
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