About

The Wrong Face is a memorable line and joke from the computer generated animated feature film The Emoji Movie trailer. In the film, an emoji character named Gene is selected by a user, but he does not create the correct face, which confuses the user and sends him to the unused emoji holding area. The moment has since become a popular catchphrase, inspiring a series of YouTube remixes.

Origin

On May 16th, 2017, the trailer for The Emoji Movie was released. Within two months, the trailer has received more than 2.3 million views.^[1] The trailer introduces viewers to the world of the film, in which emojis are alive and selected by users. When the user selects Gene, the emoji does not make the right face (shown below). The following dialogue is heard:

"What's he doing?"

"He's making the wrong face!"

Spread

On May 27th, 2017, YouTuber chopping boss^[2] uploaded the video "The Emoji movie trailer but everyone is making the wrong face," which received more than 4,200 views in about two months. In the video (shown below, left), moments of the trailer are edited to include the "making the wrong face" line. The video started a series of Emoji Movie "Wrong Face videos (examples below). These included remixes and recuts of the trailer.

Various Examples

External References