A zuera, or zueira (Sometimes misspelt as "zoera," or "zoêra") is a thing, situation, or person that can be made fun of. Though things can often be made fun of, it's usually a person or their situation that is used with this word. The term "The Zuera Never Ends" is from when a person doesn't get why they are being made fun of, so the way they react makes it ironically funnier.

The word comes from the Portuguese verb "zoar," which translates to "to joke." The word originates from Brazil, and is usually used on the Portuguese side of the Internet. A zueiro is a person that makes fun of people.