Burger King Under Fire After Tweeting Women Belong In The Kitchen | Know Your Meme

Burger King Under Fire After Tweeting Women Belong In The Kitchen


6679 views
Published 3 years ago

Published 3 years ago

March 9th update: following the online criticism, Burger King deleted the original tweet.


Fast food restaurant chain Burger King has found itself in hot water on social media after its official UK account tweeted "women belong in the kitchen" early Monday morning.

On International Women's Day, Burger King UK's official Twitter account made a series of tweets about promoting gender equality among its employees and announcing a scholarship program for female chefs. The first tweet, however, simply said "women belong in the kitchen," a statement associated with misogynistic views.

While additional context revealed that Burger King had no taste for misogyny, Burger King's poor use of baiting was met by users slamming the fast-food restaurant for sending the wrong message and possibly doing more harm than good.


Burger King later responded to calls that the tweet should be deleted, writing that it stands by its post as it "draws attention to a huge lack of female representation in [restaraunt] industry."


At the time of writing this article, Burger King's first tweet received over 155,000 retweets and quote tweets, while the follow-up tweet providing context received a mere fraction of that with 8,300 shares.


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