The video game Genshin Impact, not even a month removed from the Anniversary Rewards backlash finds itself in hot water again, this time for a promotional stunt featuring a longtime character of the game named "Ella Musk."

Ella Musk, which has been in the game since launch, was recently featured with a verified Twitter account and the promise that reaching certain follower milestones would unlock cool rewards. The ultimate reward, for having 5 million followers, was that Elon Musk was going to be invited to MiHoYo's headquarters to play the game. Many fans were confused by this promotional move and quickly rallied to push back against it on Twitter earlier today, seeing no value in having Musk interact with the game.

good morning oh my god i had the craziest dream ever where mihoyo was trying to get us to follow this twitter account they made and the final follower milestone reward was that they would invite elon musk to their headquarters so he could play genshin like wtf is my brain ok

— FR☆N 🐳🧡 (@finalfrantasy) October 14, 2021

who the fuck wants elon musk in genshin impact

— 猫咪。mao！ (@hvtaoo) October 14, 2021

its supposed to be a haha ella musk elon musk sound the same but they're about a year late and its also not that funny

— cinnamon ₍Ꙭ̂₎ (@synnamoncookie) October 14, 2021

okay but why would ella musk reach 5 mil when genshin hasnt even reached 5 mil LMAO pic.twitter.com/fUgu09wn20

— claire。 (@ibuprof_en) October 14, 2021

The Genshin Intern who’s job depends on ella musk getting to 5 million followers pic.twitter.com/FmjLO0LWh9

— caleb (@themxmeman) October 14, 2021

The tweet about the event was quickly deleted, but not before Elon himself also made a tweet about it, as more people began to take notice. While some were confused about why it was trending, explanations and analysis of the event itself were quickly divulged to everyone, who then largely expressed online that it was a "silly idea."

Can’t wait to be in Genshin Impact 🤣

— Elon Musk (@elonmusk) October 14, 2021

Do you think the localizer who named a seemingly inconsequential NPC "Ella Musk" as a throwaway joke is regretting their entire life right now pic.twitter.com/4mUIIrko4T

— Brendan Blaber ❤️💜💙 (@BrendanBlaber) October 14, 2021

Genshin official acc changing their name back to paimon after the ella musk event flopped pic.twitter.com/wRcpvizkkq

— Satanewg 🌟 read Sky's the Limit (@Satanewg) October 14, 2021

If you’re wondering why Ella Musk was trending
Mihoyo partnered with Apartheid Clyde himself on an account called Ella Musk
the presents fans would get after Ella got 3millions followers is just Elon streaming the game
Except they got ratio’d with 20k QRTs and deleted the tweet💀

— XXXG-01D Kyou🦇 (@Iuciferic) October 14, 2021

When i saw Ella Musk trending I genuinely thought for a split second in my brain that I might come across an Elon Musk coming out post --

— Suzanne 🖖 (@cxptainjaneway) October 14, 2021

There is an NPC called Ella Musk in the game. Players have joked about the similarity in names since launch.

Some poor soul at the NA community team actually thought this PR stunt was a good idea 🤡🤡

— 🎃 taloween 🎃 (@Talodin) October 14, 2021