The Roblox Death Sound, best known to the wider internet community as "Oof," is no more. The gaming platform quietly announced yesterday that the iconic "death" sound that has been a staple of the platform and memes since the beta in 2005 has been scrubbed from Roblox due to licensing issues.

Related to sounds, due to a licensing issue we have removed the “oof” sound from Roblox and have created a replacement default sound which launches today.
We plan to expand our Avatar Shop with a whole range of both old and new sounds in the future. More to come on this.

— Roblox (@Roblox) July 26, 2022

While the specifics of what happened with Roblox and its iconic death noise are unclear, some, such as Kotaku, have speculated that a deal Roblox made with Tommy Tallarico (the creator of the sound) has expired or gone sour. Tallarico created the sound for the 2000 FPS Messiah, and entered an agreement with Roblox that any Roblox creator who wanted to use the sound effect would have to pay $1.

Now when you die in Roblox, you die in real life you hear this sound:

The loss of "Oof" was mourned by many on social media, and some campaigned to save it, albeit somewhat sarcastically.

#ROBLOX #SaveTheOOF decided to make this since the oof sound might be leaving us. pic.twitter.com/6v1ktRn5O3

— Chainedless (@Chainedless1) July 26, 2022

Roblox (A Billion Dollar company) after not paying 10K for the oof sound effect #SaveTheOOF pic.twitter.com/MiXMySDuYV

— ワイロケンぞく🇭🇹 (@wyolkens_) July 27, 2022

We need OOF, not EELLLGGghhh#SaveTheOOF #Roblox pic.twitter.com/EjPTqn9Jwn

— plagu3 🜏 (@mr_plagu3) July 27, 2022

For perhaps the last time, here is the "Oof" in all its glory, gone but not forgotten: