MaxMoeFoe, Twomad and dozens of other big internet names have been spamming "Matt Watson" over and over in their tweets, pushing the name to the top of the Twitter trends. But who is Matt Watson and how come he's suddenly so popular?

It all started with American musician and YouTuber Matt Watson announcing the release of his debut EP "OUCH!" on Twitter.

My EP “OUCH!” is out now.
I’ve always dreamed of making music (before I even did YouTube), but was always too scared. I did all instruments, vocals, mixing, and production from my bedroom while locked away in quarantine. Thank you all for the support. Love y’all. ❤️ #ouch pic.twitter.com/gmXuvHrAJE

— OUCH! OUT NOW (@matthwatson) September 4, 2020

YouTuber MaxMoeFoe took it upon himself to make sure that Watson's new release does not go unnoticed, going above and beyond to make sure that Matt Watson becomes trending on Twitter. Starting with retweeting Watson's tweet, he proceeded to spam "matt watson" on Twitter hundreds of times across multiple tweets, with many of his followers and fellow YouTubers soon following suit.

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— Max (@maxmoefoe) September 4, 2020

Among those who joined MaxMoeFoe in his quest of promoting the musicians were YouTubers Twomad, Dolan Dark and Aztrosist, eSports personality Slasher and many others.

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— Morgan Freeman (@twomad) September 4, 2020

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— AZTROSIST (@aztrosist) September 4, 2020

Hi matt watson, why is matt watson trending? Is it because of matt watson's new EP from the creative mind of matt watson? Matt watson would be happy to know matt watson is trending and bringing more attention to matt watson's new EP created by matt watson and developed by matt wa

— Dolan Dark (@DolanDark) September 4, 2020

It didn't take long for the team YouTube & Co to push "Matt Watson" to the Twitter trends, with "Matt Watson" becoming the number two trend in the United States at one point.

WAIT #2 WHAT THE FUCK pic.twitter.com/SOBGUXYVtQ

— OUCH! OUT NOW (@matthwatson) September 4, 2020

The trend left many wondering who is Matt Watson. Watson he is an indie musician who solo-produced his EP – but he also has been a part of bands SuperMega nad Lazy Eye. But right now, Watson is more of a Twitter meme more than anything else, with many still keeping on the spam.