It's rare to see left-leaning circles of Twitter retweeting stills of Fox News demagogue Tucker Carlson, but the site's been flooded with a still from Carlson's recent segment on the M&Ms modern makeover thanks in large part to its genius chyron: "Miserable, non-binary candy is all we deserve."
non-binary candy pic.twitter.com/7TJzuzrviQ
— Ken Klippenstein (@kenklippenstein) January 22, 2022
The segment itself was generally viewed as deeply weird, as Carlson bemoaned how Mars candy company was on a mission to make the orbital candy mascots "less sexy" and "deeply unappealing."
"You wouldn’t want to have a drink with any one of them," Carlson sighed while looking at fictional, personified candy morsels.
Tucker: M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal. When you’re totally turned off, we’ve achieved equity… pic.twitter.com/rz7VtVCHWu
— Acyn (@Acyn) January 22, 2022
While the segment itself provided fodder for late-night talk shows and political commentary YouTube channels, it was the chyron that stuck with Twitter users, particularly among left-leaning users who were generally as unenthused about the new candy personalities as their right-leaning counterparts, albeit for different reasons. Many joked that they saw themselves described in the chyron, as who among us has not felt like a miserable, non-binary candy from time to time?
“Miserable, non-binary candy” describes most of my mutuals pic.twitter.com/nV2R1Rlzv0
— Kayla 💛 (@kobcritic_) January 24, 2022
rt this if you are also miserable non-binary candy https://t.co/X6j7wsFSjT
— ✧･ﾟ: Val :･ﾟ✧ (@Va1tiel) January 22, 2022
the sentence miserable, non-binary candy is a true reflection of my soul pic.twitter.com/HAEEAMCE7J
— bloom! / COMMS OPEN!🌙 ☁️✨ (@BloomMoonbeam) January 25, 2022
MISERABLE NON-BINARY CANDY IS ALL WE DESERVE pic.twitter.com/XgeIm6PG4o
— Lily Simpson (@LilySimpson1312) January 22, 2022
Overall, the grand M&Ms redesign is still not being well-received by most online, as many tend to view it as pointless and overzealously pandering. One wonders if Mars will pull a Sonic the Hedgehog movie backtrack and announce that the backlash has convinced them to make the Green M&M sexy again.