Earlier this week, many on Twitter noticed that their entire "For You" tab was filled with Elon Musk's tweets and replies. Some of these people noted they had trained their algorithm by saying they weren't interested in Musk's tweets, while others said they had him muted.
Turns out, the new, inescapable Musk-forward Twitter is reportedly a result of Elon Musk's cousin rallying Twitter's engineers at 2:30 in the morning to make it so his tweets have an unprecedented level of algorithmic privilege.
Elon's cousin James Musk held an emergency, "high urgency" meeting at Twitter after the Super Bowl because Elon's tweets performed worse than Joe Biden's.
Then Twitter had engineers rush to change Twitter's algorithm to ensure Elon received "previously unheard-of promotion." pic.twitter.com/mitR2fYTXC
— Ben Collins (@oneunderscore__) February 15, 2023
According to a report from Platformer, James Musk, Elon's cousin, sent an emergency Slack message at 2:36 in the morning after the Super Bowl to "[debug] an issue with engagement across the platform." This "high priority" issue, as described by James, was apparently that Musk's now-deleted "Go Eagles" Super Bowl tweet earned 20 million fewer impressions than President Joe Biden's.
The report states that the relatively poor performance of Musk's tweet so incensed him that he threatened to fire Twitter's remaining engineers, so "they built a system designed to ensure that Musk – and Musk alone – benefits from previously unheard-of promotion of his tweets to the entire user base."
Musk has been known to be extremely touchy about how many people are viewing and liking his tweets. Last week, he reportedly fired an engineer who told him his engagement numbers were down because he was less popular than he was at his peak.
In the wake of his tweets' unprecedented promotion, Musk posted a Forced to Drink Milk meme to the bafflement and exhaustion of the site's users.
As word of their new Musk-filled timeline spread, many Twitter users suspected the entrepreneur had rigged the system to ensure his tweets spread widely on the platform. Once Platformer's report confirmed their suspicions, many on the site appeared to coalesce around one interpretation of the events — perceiving it as "extreme loser behavior."
Ahhahahahah musk got so mad that his tweet had less views than the president that he threatened to fire his entire team if they didn’t create a system that made everybody see his posts. Loser! Loser shit!! Depressing! pic.twitter.com/UX4O4c112s
— Ed Zitron (@edzitron) February 15, 2023
Twitter sent me a push notification today that Elon Musk, who I do not follow, had posted a photo? Deeply embarrassing stuff. Major league loser energy on an absolutely unprecedented scale pouring off of him like Pigpen stink lines. Like if Jeb Bush’s “please clap” was a person.
— Gabe Delahaye (@gabedelahaye) February 15, 2023
It is important that whenever you hear the name Elon Musk that the main, first thing you think is how much of a pathetic loser he is. https://t.co/EupzQamDoi
— Ryan Catanese (@rcatanese) February 15, 2023
Some theorized that Musk's relatively poor engagement numbers could be a problem of his own making, though exact reasons are unknown.
Musk's frequent and, in some cases, disliked tweets may have led more of the site's users to block him. Twitter's algorithm understandably lessens the reach of users who are widely blocked to try and ensure a positive experience with the platform.
One of the side effects of Elon Musk’s public meltdowns about not enough people seeing his tweets is that we know that mass blocking someone makes the algorithm downrank them. Take this knowledge and use it to block every chickenshit transphobe you see in the replies today.
— Cooper Lund (@cooperlund) February 15, 2023
Twitter's new Elon-priority system is already widely disliked by many users of the site. Some of these have also complained about getting Musk's tweets even if they click not interested on his posts, and we can independently confirm that Elon's tweets will show up in a user's searches even if they have him blocked.
Meanwhile, Elon Musk is claiming that Twitter will have a new CEO by the end of the year, which would make good on a promise he made months ago. However, considering Musk's history of not delivering on projected timelines, "Twitter getting a new CEO by 2024" doesn't seem like a safe bet in the eyes of many critics.
+ Add a Comment
Add a Comment