Tumblr's latest viral catchphrase was spawned by a captioned picture of an Alpine ipex licking salt deposits off the face of a cliff.

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YouTuber Evan Delshaw does his best Anita Sarkeesian impression in this parody of the "Feminist Frequency" web series.

This term often used to describe potentially distressing content has been criticized for being overused on the microblogging site Tumblr.