About

"I Crave That Mineral" is an expression stemming from a captioned photograph of an ibex licking salt off the side of a mountain that was submitted to Tumblr in late October 2014.

Origin

On October 27th, 2014, Tumblr^[2] user sixpenceee posted a photograph of an Alpine ibex licking salt deposits off a mountainside with the caption "They crave that mineral" (shown below). In the first two months, the post gained over 283,000 notes.

Spread

On December 14th, 2014, Tumblr^[3] user Meladoodle submitted a text post saying "Me giving head: I crave that mineral," which gathered more than 4,400 notes in 72 hours. On the following day, YouTuber Suicide Balloons uploaded a parody of the 2011 pop song "What Makes You Beautiful" by One Direction titled "Crave That Mineral" (shown below).

On December 16th, a Wikipedia^[1] page titled "I crave that mineral" was created, which was subsequently selected for deletion. The same day, Tumblr^[4] user floozys declared that the catchphrase was "the most unexpected, late entry meme of 2014." Also on December 16th, Tumblr user Mikasa-Ackerman posted a screen capture from the anime Attack on Titan with the caption "she craves that mineral," garnering upwards of 9,400 notes in 24 hours (shown below, left). Meanwhile, Tumblr^[5] user santakuroo uploaded a photoshopped version of the original ibex image featuring That Feel Guy and Sad Frog, gaining more than 21,300 notes over the next day (shown below, right).

Notable Examples

Search Interest

External References