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Studios Fight Back Against Withering Rotten Tomatoes Scores 6:40 AM PDT 8/2/2017 by Pamela McClintock トイ291) Courtesy Photos The power of the "Tomatometer" has reached a tipping point as critics screenings inch closer and closer to openings and movies try to avoid the dreaded green splat. The Emoji Movie's $24.5 million domestic opening during the July 28 to 30 weekend accomplished what no other movie has been able to do during a tough summer season at the box office survive an abysmal Rotten Tomatoes score (7 percent) and open in line with prerelease tracking One possible secret weapon? Sony wouldn't let reviews post until midday on July 27, hours before the pic began playing in previews before rolling out everywhere. Sony, like every studio, is looking for their own basket of rotten eggs to throw at review aggregator Rotten Tomatoes in hopes of combating a bad "Tomatometer" score. That means screening some titles later and later for critics. "The Emoji Movie was built for people under 18, who gave it an A- CinemaScore, so we wanted to give the movie its best chance," says Josh Greenstein, Sony Pictures president of worldwide marketing and distribution. "What other wide release with a score under 8 percent has opened north of $20 million? I don't think there is one."

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Glad to know that they had their target audience in mind


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Origin Entry: The Emoji Movie

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When you accidentally chuckle for 1 second of the emoji movie I have sinned
APPLE BOARD ROOM: "Okay boys whats next" "Its a 120 minute commercial, and people will PAY to watch it"
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Uploaded Aug 03, 2017 at 08:58AM EDT

Origin Entry

The Emoji Movie

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From The Hollywood Reporter

Tags

the emoji movie, rotten tomatoes, spin doctoring

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