Can someone check if Keybanc has shares in EA? This looks like a ridiculously huge shill. "Undercharged" when the starting game is eighty fucking dollars and it gets worse from there, what the fuck?
Oh, so he thinks people are gonna play this two and a half hours every day for a year does this man understand what kind of fucking game he's dealing with here. Or how entertainment works, like it's a matter of "cents per hour" like it's fucking gasoline or something? This sounds almost mechanical.

Mr. Analyst, take my advice and never write anything ever again.

When we buy a game that's $60, we're not expecting to pay another hundred or so just to get the necessary entertainment. And if we've gotten to the point where game publishers expect us to pay extra for our already full-priced games just so they can break even, there may be a fucking problem when it comes to their budgeting. Bottom line, when I buy a game, I want to play a fucking game, not spend more money that I probably don't have.