Battlefield - A Redditor's hot take on BFV's Marketing Campaign.

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A-1 PM_MeYourArtwork 1309 points 1 day ago I think they should have kept the goofiness for spin offs like hardline I was really looking forward to a gritty meaningful ww2 game, and while I'm sure it will still be fun, it just doesn't have me as excited about it anymore since its seeming like it's gonna take enough creative liberties to feel like an alternate universe ww2 The PC crap I don't really care about, put girls in by all means it's a game but the silly face paint and kids action movie vibes I got off the trailer don't do anything for me, I was hoping for something more sombre in tone permalink embed eport reply -1 Timey16 1802 points 1 day ago ψ Here's my hot take, came to the conclusion with a guy on a Discord server I'm in working in the ad industry Battlefield V's ad was TOO honest. No I mean not in the way of gameplay, that is scripted to s---. I mean in terms of experience. Think about it: if you see gameplay of Battlefield shared or moments that are memorable... then it's stupid s--- like catapulting a tank with C4 to let it blow up a Jet mid air, or jumping out of a plane, sniping the pilot in another, then hijack his plane mid-air. None of these things are either authentic, nor realistic. Yet those are what ACTUALLY defines Battlefield games. Or running on top of a burning zeppelin, just to jump down right as it explodes. On the other hand, however people want the illusion of an experience. Thinking Battlefield games are authentic and historic makes yourself look more cultured, after all. Saying you like Battlefield because of it's historic portrayal of old wars sounds so much better than "I just want to smash jeeps full of C4 into tanks". So this is the illusion these games try to sell on a surface level. But it's neither the actual soul nor meat of the game. It is these trailers that keep this illusion alive, as the illusion pretty much doesn't exist anymore once you play online. But the continued use of that marketing still makes you think it is serious and authentic, even though it isn't A compa wants to feel young again... honest. But it would enrage their customers. Because it's not the illusion of an experience they want to be sold Because of this illusion, you HAVE to make your reveal trailer appeal to the core audience, and their expectations of this experience. It is them that generate the initial hype and bring the game to the attention of even more people But the Battlefield V reveal trailer... it didn't show historical authenticity or realism... it showed the silliness and chaos happening during your average Battlefield match. This is true to the spirit of the game, but not what the fans want to ee. They want to see thems game. Showing a s pr This is why the Battlefield Vt TV spots are often extremely lighthearted, quippy or outright stupid even for rather serious games. This is because TV spots appeal to the outside audience. Those that have no stakes in the everybody int TV spots now target tho before they decide whether or So yeah, the BFV trailer fails, because it was edited like a TV spot and doesn't work into the expectations of the franchise. In no way did it lie about what the gameplay experience of Battlefield is like (even with scripted gameplay the type of gameplay you have in MP i make a game seem as game, as we perma n would be Harley Davidson making an ad campaign about a middle aged, hair-greying dad that just s and their tastes be flattered by the trailer, make yoursel go liking this outright stupid tra would make yo ok silly and stupid for liking it. Especially when the ones used to be serious r ultimately appears like a TV spot you compare game TV spots to thee as they are fans. And ion the game wants to sell probably already knows about interested in the illusion, rather they want to see what the experience ACTUALLY i in promo ma to buy i However you have to gi your all in your ea rai 0 and as red" as possible to make your audience feel culturedf liking yo link embed parent report reply

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Icecane

May 28, 2018 at 08:17PM EDT

I don't get the first guy's point. Aren't "realistic" shooters set in WWII the most abundant in the genre? You're really not lacking in choices.

Military shooters are so old hat anyway. Maybe it's personal preference talking, but I want more FPS games that do new and interesting things with their setting and gameplay. Like Resistance or Bioshock or Borderlands.

+18

MIMU

May 28, 2018 at 09:33PM EDT in reply to Icecane

Sorry, originality doesn't please the shareholders. As long as the stock ticker maintains its iron grip on everything, actual interesting ideas will be few, far between, and usually accidental.

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