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MOBILE VIDEO1 STREAMING SERVICES2 The American Video Viewer Top channels by unique viewers % of Netflix and Hulu viewers who watch using a(n) Just 1,2 million people used a standalone streaming device, such asApple TV or Boxee, but these devices account for nearly 1/5 of their TV screen time, #1 YouTube 2 FOX #3 ABC #4 Comedy AVERAGE WEEKLY MEDIA TIME10 46:16 Traditional TV Hulu Users 89% 42% 20% (hoursminutes, by age and platform) Computer directly 41:04 Central Computer connected to a TV #5 CBS Video game console 32:47 32:58 50% Intermet enabled TV 28:08 24:52 MOBILE VIDEOAPPATTRIBUTES1 % of consumers who deem the following attributes as.. 22:24 Someht Total Very important important Free/Low subscription rates Wide selection User-friendty New content No'few ads 86% 80% 81% 80% 73% 63% 23% 47% 33% 43% 38% 42% 38% 39% 34% ALL AGES AGES (2+) 2-11 12-17 18-24 25-34 35-49 50-65 65+ TOP FIVE ONLINE VIDEO DESTINATIONS BY UNIQUEVIEWERS15 (in millions) #1 YouTube TIME SPENT PER MONTH5 (hours minutes per person) Netflix #1 6:03 5:50 4:58 4:02 Internet on a 126.5 10:01 3:58 2:38 computer #2VEVO YouTube #2 0:30 #3 Yahoo! Tudou.com #3 2:57 3:07 #4 Facebook Hulu #4 2:42 Timeshifted TV 1:50 1:29 1:30 #5 MSN/ Windows #5 Megavideo 0:27 0:07 0:21 0:45 0:50 0:35 0:23 0:12 Video on 312 35.039.5 2:52 2:34 2:26 2:20 the Internet 24.8 Video on a mobile device Although unique viewers who are women watch more video on social networks and blogs, men spend 9% more time watching" 0:07 NA 0:20 0:17 0:12 0:05 0:01 <0:01 Source: Nielsen

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Uploaded Jan 10, 2012 at 03:35PM EST

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