I mean when a girl with the same name as magical energy clings onto you, Pharoh or not you feel honored.

It's not cheating, it's just him not really playing and letting the other guy do all the work.

Now granted a bit later in the manga they do work together all the time so it's kind of unfair since it's always a 2v1. But when the other dudes come dueling with marked cards, hyper-counter decks against his, possession divination and mind reading powers, it doesn't seem like that big of an advantage.