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PRIMOS CREATIVE BRIEF Primos gives us an opportunity to strengthen our engagement with the Latinx audience by providing more resonant content through characters that reflect them and cultures and storylines that are relevant to their lives. Our series is rooted in reality that extends beyond the creator, Natasha's experiences. These authentic characters and stories depicted in Primos are highly relatable to our Latinx audience. 66 When I was watching primos, I felt I was watching my life and my family for my birthday. I live with my grandma and her sisters come to visit a lot. When my cousins come to visit the house feels full, there are so many of them. They run and eat all our snacks. But I love them and sometimes I get mad when they eat all my snacks but I like that they come and visit especially for my bday Christmas."- Girl 10/11, Hispanic and Tater is a fun and adventurous girl just like me from a Spanish family and lots of cousins. The show is so much about my family. My mom always tells me that my brother and my cousins will always be there for me."- Girl 10/11, Hispanic

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primos latinx natasha kline creative brief

Origin Entry: Disney's "Primos" Racism Controversy

Notes:

Seriously, the use of Latinx alone makes me glad this garbage is hated.

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THE SPANISH LANGUAGE ISN'T A LATIN AMERICAN LANGUAGE. IT'S A LANGUAGE THE SPANISH CONQUISTADORS FORCED UPON LATIN AMERICAN PEOPLE. THE ONLY REASON WE'RE LATIN PEOLPE AND.... June/22/2023 by Raul Martin AUCH!! Raul Martin NEITHER DOES ENGLISH IT'S AN AMERICAN LANGUAGE

THE VIRGIN "OYE PRIMOS" THE CHAD "OE CAUSAS" J Son Hagen

NASHO TACOU SHIMEE CHANGAW @Kuroblanche

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Primos Pitch Bible (4 of 5)

PRIMOS Myrna Velasco Tater CREATIVE BRIEF Melissa Villaseñor Cristina Valenzuela Lulu, Lola, Lucita, Benito Jr. and Cookita Nellie Our Cast of Primos! Elizabeth Grullon Jonathan Melo Scooter Tita Michelle Ortiz Bibi Angelica Maria Buela Rick Simon Cousin Bud, Little Ben Jim Conroy Bud

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Primos Pitch Bible (3 of 5)

PRIMOS CULTURAL RELEVANCE In the kids media landscape overall, 6% of lead characters are Hispanic and 8% of total characters are Hispanic - Hispanics are the most underrepresented ethnicity group in kids media compared to census (Census: Hispanic kids <18 make up 25% of the population) CREATIVE BRIEF Disney Channel has 9 Hispanic characters/130 total characters within our current series main cast (primary or secondary characters). Only 1 of these characters comes from an animated program (The Owl House). Few series in the kids landscape highlight Hispanic culture as a part of the storytelling. Victor and Valentino and The Casagrandes are the only current animated series with a majority Hispanic cast. More than 1/3 of TV households with K6-11 are low-income. Similarly, for Disney Channel, around 1/3 of viewers live in low income housing. In the kids media landscape, urban and lower income living situations are underrepresented. Most series feature suburban, middle income living situations. Natasha and Her Real Life Primos 8.8 AYSO Natasha's neighborhood in Fontana

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Primos Pitch Bible (2 of 5)

PRIMOS CREATIVE BRIEF WHY DISNEY * Comedy with Heart - With a wacky and boisterous extended family living together under one roof, chaos and comedy go hand-in-hand in Primos. Despite the challenges, Tater and her primos learn that the key to family is unconditional support and acceptance. * Authentic Points of View Through Inclusive Storytelling - Inspired by Natasha's childhood, Primos showcases a Latinx, multi-generational family in intimate ways unique to this show. Family dynamics are explored through both a personal and cultural lens that is inviting and enlightening for all. * Relatable and Surprising Characters and Worlds - Tater is a beautiful balance of being eccentric and deeply relatable. Some kids will see themselves in her home, whether it's her socio-economic status, her neighborhood, or having her abuela down the street. Other kids will see they share her journey to discovering what makes her special. And as they connect to this world and journey they will live vicariously through Tater during her wild, exhilarating, and empowering "summer of primos." * Fantastical Wish Fulfillment - Tater has big dreams and a larger-than-life imagination, as shown by entries in her super secret diary, which turns her private thoughts into grandiose animation sequences. Eventually, Tater will realize the support and company of her primos is all she really needs to have great adventures and be her best Tater. * Stories That Matter – Primos showcases an endearing and inspiring Latinx family. As a personal story, authenticity is baked into our main character, Tater, and the show leans into the relatable lessons Natasha learned firsthand: You don't need to transform in order to find what makes you unique and sometimes family are the only ones who can help you see it!

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Primos Pitch Bible (1 of 5)

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A more appropiate title

Disney PRIETOS

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Chavo's about to teach Tater "basic grammatics".

Yo te enseñaré gramática básica. V _*Clack* AK-47 @Cazahistorias 13 Оуе primos! I like tacos y terremotos! Vorl

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imagine calling your hometown after a national catastrophe.

210 WEST SCHOOL SHOOTING CITY

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¡Putos!

¡PUTOS!

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More 'Latinx Representation'

AR ev created by Natasha Kline OMG!! Latinx representation! 00 MARIACHI LEGEND Y poo S GAMING NOW IN DEVELOPMENT HALBERD Freedom Games OO CULTURAL APPROPRIATION!!! cancel this!!!!

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With this series of Disney "cousins", it only makes the hypocrisy of the gringos more noticeable

Noooo esto es apropiacion cultural y estereotipica es ofensivo Andale arriba yepa yepa Esto es para ustedes amigos latinoamericanos, una representacion digna para ustedes *piensa que latinoamerica es solo mexico Disney Primos jaja pinche speedy que bien me cae el cabron TE Que perra mmd: es eso?

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damn primos you live like this

Anna @pencilforge Damn, primos, you live like this? 1995 Phill bocom on 001

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This is what the people involved in Oye Primos actually think about LATAM. They only see our culture as a means to an end, something else to milk.

Redeye Rayan @OnlyRayan This is what the people involved in Oye Primos actually think about LATAM. They only see our culture as a means to an end, something else to milk. This is the kind of people Disney hire. myrnzilla ... □ 68 likes myrnzilla #gratitudechallenge Day 11: to come from them is my greatest talent. I've been fortunate enough to be working my dream jobs, but if they had stayed put in their sh*thole country I would not have been alive to have such marvelous dream jobs. #immigrantsmakeamericagreat 183 weeks ago 8:40 PM - Jun 15, 2023 - 51.2K Views

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Disney's "Primos" Racism Controversy - Primos Pitch Bible (5 of 5)

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PRIMOS CREATIVE BRIEF Primos gives us an opportunity to strengthen our engagement with the Latinx audience by providing more resonant content through characters that reflect them and cultures and storylines that are relevant to their lives. Our series is rooted in reality that extends beyond the creator, Natasha's experiences. These authentic characters and stories depicted in Primos are highly relatable to our Latinx audience. 66 When I was watching primos, I felt I was watching my life and my family for my birthday. I live with my grandma and her sisters come to visit a lot. When my cousins come to visit the house feels full, there are so many of them. They run and eat all our snacks. But I love them and sometimes I get mad when they eat all my snacks but I like that they come and visit especially for my bday Christmas."- Girl 10/11, Hispanic and Tater is a fun and adventurous girl just like me from a Spanish family and lots of cousins. The show is so much about my family. My mom always tells me that my brother and my cousins will always be there for me."- Girl 10/11, Hispanic

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Top Comments

TheHolyEmpress

TheHolyEmpress

Jun 16, 2023 at 09:09PM EDT

Few things make Latin Americans cringe more than the word "Latinx".

+13

noot4

noot4

Jun 17, 2023 at 10:28AM EDT

I love how even the comments in this pitch boil down to «these Latinx have so many children!»

+6

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Uploaded Jun 16, 2023 at 04:28PM EDT

Origin Entry

Disney's "Primos" Racism Controversy

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Seriously, the use of Latinx alone makes me glad this garbage is hated.

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