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Disney's "Primos" Racism Controversy - Primos Pitch Bible (5 of 5)

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PRIMOS CREATIVE BRIEF Primos gives us an opportunity to strengthen our engagement with the Latinx audience by providing more resonant content through characters that reflect them and cultures and storylines that are relevant to their lives. Our series is rooted in reality that extends beyond the creator, Natasha's experiences. These authentic characters and stories depicted in Primos are highly relatable to our Latinx audience. 66 When I was watching primos, I felt I was watching my life and my family for my birthday. I live with my grandma and her sisters come to visit a lot. When my cousins come to visit the house feels full, there are so many of them. They run and eat all our snacks. But I love them and sometimes I get mad when they eat all my snacks but I like that they come and visit especially for my bday Christmas."- Girl 10/11, Hispanic and Tater is a fun and adventurous girl just like me from a Spanish family and lots of cousins. The show is so much about my family. My mom always tells me that my brother and my cousins will always be there for me."- Girl 10/11, Hispanic

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TheHolyEmpress

TheHolyEmpress

Jun 16, 2023 at 09:09PM EDT

Few things make Latin Americans cringe more than the word "Latinx".

+13

noot4

noot4

Jun 17, 2023 at 10:28AM EDT

I love how even the comments in this pitch boil down to «these Latinx have so many children!»

+6

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