- CEO of SpaceX
- Names his child X Æ A-12
- Founds xAI and X.com
- Buys Twitter and rebrands it as X-Corp

Musk astroturfed the whole latinx thing because he's obsessed with the letter X!

Indeed.

With slurs at least you're being open about your prejudice and animosity… but if you use "latinx", that instantly tells me you're a condescending prick whom believes they know better than an entire continent worth of people, and whom desperately wants to impose their narrow world-view on EVERYONE around them. (because U.S. always knows what's better for the world, right?! 😒)