Twitter Rebranding to X depicting the platform's new logo projected on the side of its San Francisco headquarters building.

Twitter Rebrand to X

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Updated May 17, 2024 at 11:44AM EDT by Adam.

Added Jul 23, 2023 at 09:09PM EDT by Mateus.

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Twitter Rebrand to X refers to Elon Musk's decision to change the name and logo of the microblogging app and social media platform Twitter to the letter "X" following his Twitter acquisition. While Musk announced the decision in July 2023, his ambition to create an "everything app" named X has been previously documented. Various internet commentators debated the value of the company departing from Twitter's longtime branding and name, with some users pointing out the copyright and trademark issues surrounding Twitter's new rebranding to "X" with regard to the website "Xvideos," the use of a Unicode "Mathematical Double-Struck Capital X" 𝕏 (U+1D54F) as a logo and the Japanese rock band "X." Shortly after the announcement and subsequent rebrand taking place on the platform, many online notably began making memes about X, often mocking or parodying it.


Elon Musk has previously demonstrated an interest in naming a corporation "X," with one of his first business ventures being an online banking and financial services platform named The site was later merged with Peter Thiel's PayPal, and Musk was notably voted out of being the company's CEO in favor of Thiel as CEO in 2000. The company was subsequently renamed PayPal.[8]


Musk has pointed to his continued pursuit of creating an "everything app" named "X" over the years, posting a tweet on July 10th, 2017, about buying back the domain name "" (seen below, left).[9] On May 12th, 2023, Musk mentioned his goal of transforming Twitter into "X, the everything app" (seen below, right).[10]

x Elon Musk X @elonmusk Subscribe Thanks PayPal for allowing me to buy back! No plans right now, but it has great sentimental value to me. 9:10 PM Jul 10, 2017 3,085 Retweets 632 Quotes 27.5K Likes 60 Bookmarks Elon Musk X @elonmusk Subscribe I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app. X Elon Musk X @elonmusk. May 11. Excited to announce that I've hired a new CEO for X/Twitter. She will be starting in ~6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops. 11:49 AM . May 12, 2023 83.6M Views 26.8K Retweets 9,836 Quotes 228.6K Likes 3,109 Bookmarks

Twitter Rebranded to X

On July 23rd, 2023, Twitter owner Elon Musk[1] tweeted that he planned to rebrand the platform's name and memorable logo. His post (shown below, left) garnered over 152,000 likes and 15,000 replies in a day. Musk then posted another tweet asking people to share their best logo for the new company name "X." The post[2] (shown below, right) received over 171,000 likes and 17,300 retweets in a day.

Elon Musk V @elonmusk Follow And soon we shall bid adieu to the twitter brand and, gradually, all the birds 1:04 AM - Jul 23, 2023 152.4K Reply ↑ Share this Tweet Read 15K replies 8 Elon Musk V @elonmusk. Follow If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow 1:06 AM - Jul 23, 2023 171.6K Reply ↑ Share Read 32.4K replies ℗

Almost 20 minutes later after Musk's request, Twitter[3] user SawyerMerritt posted a video of an "X" logo replacing Twitter's blue bird (shown below). The video was shared and pinned on Elon Musk's Twitter account, garnering over 201,000 likes and 49,000 retweets in a day.

Online Reactions

Following the rebrand, memes about the company's new name quickly spread online over social media and meme-posting sites. For example, on July 23rd, 2023, Twitter[5] user @marionumber4 used an image macro of the Domino Effect meme to explain how Elon Musk choose the new name for his company. The post (shown below, left) received over 4,800 likes and 390 retweets in a day.

Also that day, Twitter[6] user @AISafetyMemes posted an image macro of the Grant Gustin Next To Oliver Queen's Grave meme (shown below, right), commenting on the amount of money spent on Twitter's brand equity. The post garnered over 7,400 likes and 320 retweets in a day.

X Grimes gets some girldick billions of dollars of 1985-2019 twitter brand equity busb elon

On July 23rd, 2023, Twitter[13] user @mike27356894 posted another joke using the logos for various apps to almost spell the word "Gay Sex." the post gathered over 290,000 likes in a day (seen below, left). Also on July 23rd, Twitter[14] user @selsaystuff posted a tweet that read, "looks like a dating app for gay men," gathering over 220,000 likes in a day (seen below, right).

Mike27356894 @mike27356894 PLEASE ELON, DON'T CHANGE THE LOGO TO X. I BEG OF YOU. Family Apps G Groupon S SHEIN 6:32 PM Jul 23, 2023 6.1M Views A Aloha e Eventbrite Y Yemeksepeti Twitter 35.4K Retweets 1,240 Quotes 284.7K Likes 5,902 Bookmarks sel @selsaystuff looks like a dating app for gay men Alex @CHRMEHRTS • Jul 23 Thoughts? Twitter 9 2:23 PM. Jul 23, 2023 · 7.6M Views 9 X Twitter 55.6K Retweets 1,961 Quotes 219.1K Likes 1,697 Bookmarks :


A few hours after his initial tweet about the rebranding on July 23rd, 2023, Elon Musk[4] then said his company had acquired the "" domain and that it now "points to" The tweet (shown below) garnered roughly 96,000 likes and 27,000 retweets in a day.

Elon Musk @elonmusk Follow now points to Interim X logo goes live later today. Twitter. It's what's happening From breaking news and entertainment to sports and politics, get the full story with all the live commentary. 2:44 PM Jul 23, 2023 98.8K Reply ↑ Share Read 18.2K replies Ⓡ

Twitter CEO Linda Yaccarino[8] commented about the company rebrand, saying the strategy creates "a second chance to make another big impression" and that the "X" name "will go further, transforming the global town square." The post garnered over 15,000 likes and 4,700 retweets in a day. The CEO also stated that "X" will be powered by AI (shown below).

Linda Yaccarino → @lindayacc Follow It's an exceptionally rare thing - in life or in business - that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square. Linda Yaccarino @lindayacc Follow - Jul 23, 2023 X is the future state of unlimited interactivity - centered in audio, video, messaging, payments/banking - creating a global marketplace for ideas, goods, services, and opportunities. Powered by Al, X will connect us all in ways we're just beginning to imagine. 5:33 PM - Jul 23, 2023 17.8K Reply ↑ Share Read 6.1K replies

Various internet users noted possible issues that may arise with Musk's decision to rebrand Twitter to X, with Twitter user @IanColdwater[11] posting a tweet on July 23rd, 2023, about the similarities between Twitter's new logo and a Unicode "Mathematical Double-Struck Capital X" 𝕏 (U+1D54F)[16]. The tweet gathered over 4,000 likes in a day (seen below, left). Also on July 23rd, Twitter user @mrjeffu[12] posted a tweet about how the name X refers to a prominent Japanese band, gathering over 10,000 likes in a day (seen below, right).

lan Coldwater @IanColdwater using a standard Unicode X as a logo means it can't be copyrighted, which is objectively extremely funny Special Alphabets 4 Font Information Overview Glyphs A B C D E F G H I J K L M N O P Q R STUVWXYZA BCD CDEF GHIJ IK L M N O P Q R S T U V W X Y Z I ALT 7:24 AM. Jul 24, 2023 · 200K Views 1,029 Retweets 76 Quotes 4,314 Likes 80 Bookmarks : Jeffrey J. Hall O @mrjeffu Japanese Twitter users are noting that the decision to replace the iconic Twitter brand name with the letter "X" could turn Twitter Japan into "X Japan." It's a name that has been used for decades by one of Japan's most famous rock bands. ORICON NEWS (オリコンニュース) ✔Verified) @oricon . 14m ツイッター、 ブラント名&ロゴを「X」に変更 《 青い鳥 》とお別れ イーロンマスク会長が名称とロゴ変更の方針を表明。 これを受け「とい ことはTwitter JAPANはX JAPANに?」とトレンド1位に。 「Twitterの名 前」「Twitter消滅」 「名称廃止」 もトレンド入りするなど話題。 ツイッター、ロゴを「X」に ツイッター、ロゴを「X」に|【ニューヨーク共同】米ツイッター運営 会社のイーロン・マスク会長とリンダヤッカリーノ最高経営責任者... t 639 457 114.5K ↑ 9:35 PM Jul 23,2023639.4K Views JAPANE : 3,427 Retweets 411 Quotes 10.5K Likes 318 Bookmarks

Internet users also noted the similarities between the name X and the adult website "XVideos." These discussions were exacerbated by Twitter users sharing a screenshot that showed the account "xvideos" was purportedly suspended on the platform. Twitter user[15] @LKnevermisses posted one such screenshot, gathering over 10,000 likes in a day (seen below).

V LK ★ @LKnevermisses Lmfaooo twitter has gone and suspended x------ already got real @x------ @x------ Account suspended Twitter suspends accounts that violate the Twitter Rules. Learn more 6:29 PM Jul 23, 2023 · 1.4M Views 679 Retweets 110 Quotes 11.4K Likes 352 Bookmarks : s--- just

On July 23rd, Twitter[7] user @xArcz10x posted the Zoolander Stare meme to joke about the adult website Xvideos becoming a trending topic after Elon's new company name announcement. The post (shown below) garnered over 400 likes and 40 retweets in a day.

Change Of URL

On May 17th, 2024, ten months after Musk announced that "Twitter" had become "X," the site's URL finally changed from "" to "," completing the transition.

Search Interest

External References

[1] Twitter – elonmusk

[2] Twitter – elonmusk

[3] Twitter – elonmusk

[4] Twitter – SawyerMerritt

[5] Twitter – marionumber4

[6] Twitter – AISafetyMemes

[7] Twitter – xArcz10x

[8] Insider – History Behind Musk's X Brand

[9] Twitter – ElonMusk

[10] Twitter – ElonMusk

[11] Twitter – IanColdwater

[12] Twitter – mrjeffu

[13] Twitter – mike27356894

[14] Twitter – selsaystuff

[15] Twitter – LKnevermisses

[16] Compart – Unicode Character “𝕏”

Recent Videos 3 total

Recent Images 119 total

Top Comments


Musk on his way to change Twitter's name for no goddamn reason and destroy over a decade's worth of brand recognition..

Godspeed, dipshit. The sooner that place crashes and burns (and hopefully takes him with it, although I wouldn't count on it), the better.


Well, he's done it again! Just when you thought his changes couldn't get any more self-destructive and arbitrary, he comes out with THIS!!

I was squinting at my screen in disbelief for quite some time. This legitimately reads like an out-of-season April Fool's joke. Literally why though? What benefit could this possibly have for Twitter? Aside from the obvious loss of brand recognition, this is a TERRIBLE branding change in general! As Squibblyskadew said, the all-black aesthetic and name of "X" just makes it sound like an incredibly unsubtle self-consciously evil corporation.


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