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BATTLE OF THE SEXES VS HOW MEN AND WOMEN USE THE SOCIAL WEB According to recent survey 1qq.6 millian Americans use at least ane social netMDrking site. To give you some perspective. if thase social network users formed their own country it would be the eighth largest in the world ahead of the likes of Russia. Jepen and Mexico. And much like seciaty itsalt, the way we ieerect with this still alatively new technology sametimes diers greatly barmeen men and women. Here are soma af the numbers behind ho蕦men and women use social media, and-hich gender uses it more effectively. UST THE NUMBERS SOCIAL NETWORKING SITE USERS IN THE U.S PRIVACY IS A CONCERN USERS WHO SET THEIR PROFILES TO PRIVATE Nearly half of all social networking users struggle to use privacy controls 48%) 7% BFFN (BEST FRIENDS FOR NOW) USERS WHO'VE DELETED PEDPLE FRONM THEIR FRIENDS LIST UNFRIEND 67% FAMILY FIRST BUT MEN LEAD THE WAY IN. EMBARRASSMEN Me., are twi C likely as women to post sat,ething on a social networking sita that they later regret 2/3 OF ALL USERS CITE KEEPING IN TOUCH WITH FAMILY AS THEIR PRIMARY REASON FOR USING SOCIAL NETWORKING SITES WHERE WOMEN RULE The two largest social networking sites are ruled by women Nearly 300,000 status updates are posted to Facebook every minute, and women are leading the charge % af women update th"ir to only 11% , men woun | 1 1 % | | 18% | Werner, are aise mora lik iy t comment on p stsDnd卩hot 5 several times daily than man TWITTER FACEBDDK PINTEREST IS OF NO INTEREST TO MEN PINTEREST USERS Retailers and women's lifestyle sites are reaping the most benefit from the explosion of Pinterest CookingLight witter combinad GUYS, GALS, GAMING WOMEN ZYNGA USERS OVERALL, WOMEN MAKE UP 55% OF THE ONLINE GAMING POPULATION WOMEN OVER THE AGE OF 55 males sged 15-24 and males sged 25 -34 ROUND WHERE WE ALL JUST GET ALONG Tagged is the only social network with a nearly gender equal user base USERS MINUTES PER LOG-IN DAILY LOG-INS ROUND WHERE MEN DOMINATE While women's majority share of the social networking market has widened in the past few years, they don' dominate every site Professional networking site Linkedin also skews toward a largely male demographic in 37% REDDIT GOOGLE There are more males on Linkedin than women on Linkedin Reddit and Google combined 101.430 000 86,486,000 in WOMEN A RECENT LINKEDIN SURVEY REVEALED THAT: wom n make for more effective Just as surprisingly marketers in the field of ranching men make more ffective than their male counterparts cosmetics marketers CONCLUSION At the end of the day, women are far more active users of social networking sites, racking up an astounding 99 million more visits per month than their male counterparts DigitalFlash

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