Social BIRTH OF A TREND Steampunk From Jules Verne to haute rise of a Prediction Machine Social chatter is up by 12x sinoe 2009. 88% is based in the US Mainly Women post 70% of steampunk tweets and 84% of Pinterest pins Expect to see steampunk styling in mainstream clothing, furnishings and accessories by 2014 Twitter 2 reigns supreme Tweets outweigh Facebook posts by 6x n the last 3 years. Young of style are under 30. How to separate fads from trends You can't capitalize on a look you don't see Spotting the next big thing early means going beyond the usual suspects of social networks and finding 1/3 of fashion Past times Arts and crafts, fan fiction and mechanical on game sites Gala Online tops the where film buffs, boolk snobs, music lovers and The Etsy and thrift stores dominate salas now But Iuoury stores Sewing pins 15% of Prterest commenters plan to handcraft their own fashions The Curious Journey of Steampunk aka how a sci-fi subgenre. cultural ines to become amerne and a trend) . 2012 High Fashion The craze hits the catwalks. A Prada men's colection soon follows. Pop Singers 3.4 bilion tune in to the concert, instantly spiking chatter by 10%. 2011 5,696 pests Oct. 2010 64 posts Store Windows Luxury retailers ike Saks display neo-Victorian windows, doubling chatter THE BOILING POINT Fashion chatter spikes 300% following NYComic Con and Steampunk Hauntod Houso ovents Cult Fadom Handmade craftsE and outfts hit social sites Influencers catch on magery starts appearing in comics, music and flms like ild Wild West 1988 Role-playing games ike Space: 1889 personity the fantasy. 1987 Writers imagine Victorian times with retro fuburistic technology. 1800s Literary Origins 20,000 Leagues Under the Sea and other books pioneer science iction. No retail trend is born in isolation. BM Social Sentiment Index uses social anaytics and istening, along with historical research, to spot, measure and track even the slowest-moving retail trends wherever, whenever and however they develop Source: 1M Social Sertment index and the sogsl Wed

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Social BIRTH OF A TREND Steampunk From Jules Verne to haute rise of a Prediction Machine Social chatter is up by 12x sinoe 2009. 88% is based in the US Mainly Women post 70% of steampunk tweets and 84% of Pinterest pins Expect to see steampunk styling in mainstream clothing, furnishings and accessories by 2014 Twitter 2 reigns supreme Tweets outweigh Facebook posts by 6x n the last 3 years. Young of style are under 30. How to separate fads from trends You can't capitalize on a look you don't see Spotting the next big thing early means going beyond the usual suspects of social networks and finding 1/3 of fashion Past times Arts and crafts, fan fiction and mechanical on game sites Gala Online tops the where film buffs, boolk snobs, music lovers and The Etsy and thrift stores dominate salas now But Iuoury stores Sewing pins 15% of Prterest commenters plan to handcraft their own fashions The Curious Journey of Steampunk aka how a sci-fi subgenre. cultural ines to become amerne and a trend) . 2012 High Fashion The craze hits the catwalks. A Prada men's colection soon follows. Pop Singers 3.4 bilion tune in to the concert, instantly spiking chatter by 10%. 2011 5,696 pests Oct. 2010 64 posts Store Windows Luxury retailers ike Saks display neo-Victorian windows, doubling chatter THE BOILING POINT Fashion chatter spikes 300% following NYComic Con and Steampunk Hauntod Houso ovents Cult Fadom Handmade craftsE and outfts hit social sites Influencers catch on magery starts appearing in comics, music and flms like ild Wild West 1988 Role-playing games ike Space: 1889 personity the fantasy. 1987 Writers imagine Victorian times with retro fuburistic technology. 1800s Literary Origins 20,000 Leagues Under the Sea and other books pioneer science iction. No retail trend is born in isolation. BM Social Sentiment Index uses social anaytics and istening, along with historical research, to spot, measure and track even the slowest-moving retail trends wherever, whenever and however they develop Source: 1M Social Sertment index and the sogsl Wed

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