Check out the copyright on the right side of the card in the top left corner.

"2013 Hasbro. 2013 Enterplay. I'm Discord. Spirit of chaos and disharmony. HELLO?"

"Discord might be the reigning king of chaos, but he can be a real sweetheart once you get to know him! He was once one of Equestria's most frightful foes, but Fluttershy tried to change all that by simply becoming his friend. Discord found that when you're friends, you can't always have things exactly your way all the time. Will this mischievous draconequus go straight, or straight back to his old tricks? Naughty or nice, welcome to the herd!"