That's not Blaze, Sonic.

I like a lot of the Sonic commercials Sega's been putting out since Unleashed. Reminds me of 90s era video game commercials where it'd start with characters interacting with the real world, and end with gameplay footage. Nintendo's been doing something like this for a few recent ads as well (Pikmin 3, DKC: Tropical Freeze, and the Smash commercials to an extent).