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Baguetting is a photo fad in which people photograph themselves while holding a baguette bread in substitute of everyday objects, such as household goods or food products, for comedic effect.
The fad began with the launch of the single topic blog Baguette Me Nots on October 8th, 2012, which was started by Tim Bierbaum and John Milhiser of the Brooklyn-based sketch comedy group Serious Lunch. That day, the bloggers posted 12 photos of people carrying out everyday tasks, such as weightlifting (shown below, left), watering the lawn (shown below, center) and shaving (shown below, right), with baguettes instead of ordinary objects and tools that are more appropriate in context.
Over the next several months, the blog continued to run photographs of actors and comedians partaking in the fad, including Jim O’Heir from NBC sitcom Parks and Recreation (shown below, left), Oscar-winning actress Marcia Gay Harden (shown below, center) and Star Trek actor George Takei (shown below, right). On December 31st, 2012, Baugette Me Nots was featured on The Daily Mail, who called it “planking with bread sticks.” The following day, Baguetting was featured on local Boston news channel WHDH.
During the first week of January 2013, two separate Facebook fan pages were created for the photo fad, gaining approximately 460 likes between them as of May 2013. On January 17th, compilations of Baguetting images were featured on humor sites Acid Cow, Damn Cool Pictures and Daily Dawdle. On January 18th, 20 images from Baguette Me Nots were compiled into an Imgur gallery and subsequently picked up by Sad and Useless the same day.
In March, Baguetting was explained on Australian photo fad site Little Big Trend. On May 31st, Baguetting saw a major resurgence after a gallery of images from Baguette Me Nots was submitted to the /r/Funny subreddit, where it gained more than 16,00 upvotes, 3,600 points overall and 1,300 comments within four hours.