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A clip plays at the end of every Battlefield 3 trailer depicting a soldier walking towards the viewer while a battle is going on behind him. The trailer is accompanied by a loud, audible theme and ends abruptly as the soldier stops, ending the exit clip.
Variations exist across youtube, where users would post “Battlefield 3 Trailer Works with Anything – X” videos.
Usually it’s about a 15-25 second video where it shows a humorous or shocking event, ending abruptly with the Battlefield 3 exit clip in the same manner as in the trailers.
It is generally growing more popular as the game approaches Launch Date.