#CHEEKY

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Overview

'#Cheeky' is a phrase which was made popular by Viner, Youtuber and Singer/Songwriter Houssein. He began using the phrase during his YouTube videos on his main channel. This led to the creation of 'The Cheeky Channel' and the use of the hashtag on all of his instagram posts. A franchise has since being created out of the phrase, selling '#Cheeky' T-Shirts, Mugs, Hats and more on his official website.