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Cheeseburger Josh refers to a fight video starring Joshua “Ace” Moll where he was wrestled to the ground by Joe Guichebarou after harassing wait staff at a Whataburger restaurant in Austin Texas. During the fight Josh’s pants come down exposing his buttocks, and Joe manages to submit Josh by putting him into a keylock submission hold.
The original upload has since been deleted, and another video was uploaded on March 27th, 2010 that was deleted as well.
On February 25th, 2010, the following video was posted by boyuisthebad, however this does not seem to be the original either, since many other reuploads do not include the blatant advertising.
The submission hold that Joe G. used to submit his opponent was an armlock called a keylock.
A keylock (also known as a bent armlock, figure-four armlock or ude-garami) involves holding the forearm and using it to twist the upper arm laterally or medially, similarly to turning a key in a keyhole.
On March 26 the fight was blogged about on liesangeles. On the 27th it was blogged on dangerousminds.net, and the video was reuploaded to Liveleak. On the 28th an Encyclopedia Dramatica article was created, the video popped up on BuzzFeed, and was tweeted by Ashton Kutcher. CollegeHumor posted the video on March 30th, and it was picked up by the Brazilian blog Hypercetera the same day.
Searches for “Cheeseburger Josh” began on March 28th, peaked on March 31st, and dropped off sharply by April 1st.
As of March 30th, 2010, there are 14 relevant search results for “whataburger fight” that are reuploads of roughly the same video; with a cumulative total viewcount of approximately 180,000.
There are 18 videos tagged with “Cheeseburger Josh” with a total of around 190,000 views.
Many of these are the same videos.
Past fights at Whataburger
In searching for the earliest instance of the Whataburger Fight, it has become obvious that the Whataburger has served as a the setting for a number of physical confrontations.
On June 12th, 2007, two Whataburger employees fought with broomsticks.
June 1st, 2008, customers in a parking lot of a Whataburger:
On November 22nd, 2009:
It’s almost as if it was only a matter of time before a fight would happen at a Whataburger involving someone’s pants falling down.
There are no videos currently available.