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In December 2012, several Brony fan sites including Equestria Daily and Derpy Hooves News reported Hasbro filed two trademark applications for “Equestria Girls,” noting it would be used on pony toys as well as dolls and doll clothing. The February/March 2013 issue of industry magazine Kidscreen confirmed that Equestria Girls would be a companion series in which the main characters from Friendship is Magic would be sent to a new worlds, taking on human forms. While rumored leaked images from Equestria Girls depicting humanized ponies began to appear online in February 2012, the first official image of the characters (shown below) was published in a New York Times article on March 1st, 2013.
Threads discussing the spinoff were posted on a number of forums including Funimation, the MLP Forum and the deviantART. On March 9th, 2013, Redditor BryanBoyko submitted a post to the /r/MyLittlePony subreddit discussing the design quality of the humanized ponies, comparing them to previous fan art works. Many similar discussions also took place on Tumblr. On May 1st, 2013, The Round Stable shared a synopsis of the film, noting that it will trace the challenges that the Mane 6 would encounter in a high school setting. They also noted the film would be shown in a number of select theaters in the US beginning on June 16th, followed by its official release at the San Diego Comic Con in July.
On May 12th, the trailer for Equestria Girls was posted to the Round Stable’s YouTube channel:
The whole idea of casting the Mane 6 as humans was besieged with anger from a lot of bronies, since it’s appealing more to the younger demographic of the fanbase and is completely inconsistent to the title animal, as well the original idea of the new generation of My Little Pony being slightly higher in quality than the previous generations.
Some fans even went as far as to saying that Equestria Girls might lead to the end of the whole Brony phenomenon.
Twiscream is an exploitable screenshot from the recent Hasbro movie Equestria Girls, a spin-off of My Little Pony: Friendship is Magic. In the trailer there is a scene of Humanoid Twilight screaming, and it soon became an exploitable image on the brony site, Derpibooru.
Many photoshopped images with different captions referencing scenes of a character from different movies, shows, and books screaming dialogue or just doing incoherent nonsense.
Derpy Hooves News – Hasbro Files “Equestria Girls” Trademark, Points to Dolls, Pony Toys
deviantART Forum – My Little Pony: Equestria Girls (Official Info And Picture Here)