PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.
This submission is currently being researched & evaluated!
You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.
On December 20th, 2013, at 10:19 a.m., InterActiveCorp (IAC) PR executive Justine Sacco tweeted an insensitive joke about AIDS shortly before boarding her flight from London, UK to Cape May, South Africa.
Throughout the day, the tweet quickly spread beyond her network of hundreds of followers, leading to news articles on Valleywag, BuzzFeed, Cheezburger, The Daily Dot, CNN and International Business Times, among many others. Within the first 36 hours, Sacco’s tweet received nearly 51,000 replies and led to the creation of several fake Twitter account. In addition, JustineSacco.com was registered as a mirror domain to the HIV/AIDS charity Aid For Africa website.
That evening, IAC issued a statement denouncing her tweet as an “outrageous, offensive comment that does not reflect the views and values of IAC” and relieved her from the executive position.
Meanwhile, many spectators on Twitter began anticipating Sacco’s reaction as her approximately 11-hour long flight came to an end, which resulted in the hashtag #HasJustineLandedYet to trend globally for hours, with more than 98,000 mentions, according to Topsy analytics. By 11:55 p.m., Justine had deleted her account.
The Daily Dot – Twitter mob greets Justine Sacco in Africa after racist tweet
International Business Times – Justine Sacco Twitter Revolt: Fierce Blowback After AIDS-Africa Tweet Sent From IAC Exec’s Account
JustineSacco.com – Not Associated with AIDS For Africa, But You Should Be