Origin
Leeeeeeeeeeerooooy Jenkinnnnns is a catchphrase first screamed by a World of Warcraft player of the same name, just before ignorantly charging headlong into battle and ruining his group’s carefully laid plans. IRL Leeroy is known as Ben Schulz.
LET’S DO THIS!
The original video, well over 10M views (>9000)
The video and numerous catchphrases (“at least I have chicken” etc) would become much parodied, Ben would keynote ROFLCON in 2008, and it would even appear as a question on the gameshow Jeopardy

Spread
- obligatory techno remix
- 300 vs. Leeroy Jenkins edit
- Halo trailer Jenkins edit
- Leeroy Jenkins at the Black Gates
Jenkins’ popularity may have led to the following World of Warcraft-based Toyota Tacoma truck advertisement (>3M views). Remember kids: memes beget ad campaigns. All your money are belong to… er,
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Meme Details
Origin
World of Warcraft in-game video
Year
2006
Tags
video games, world of warcraft, yelling, youtube, viral, epic fail





















