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Zappy Boi is a nickname given to a troll shaman character shown in cinematic trailers promoting the "Battle for Azeroth" World of Warcraft expansion.
On November 3rd, 2017, a cinematic trailer was released for the World of Warcraft expansion "Battle for Azeroth," which contained a scene in which a troll shaman casts a lightning spell during a battle (shown below).
On November 6th, 2017, Redditor Pingu4Lief submitted a Who Would Win? image macro featuring the troll shaman labeled as "one zappy boi" (shown below). Prior to being archived, the post garnered more than 3,800 points (92% upvoted) and 370 comments on /r/wow.
On September 28th, 2017, YouTuber Bricky uploaded a video titled "Cult of the Zappy Boi" about The Doctor character in the survival horror game Dead by Daylight (shown below).
On January 11th, 2018, the official @Warcraft Twitter feed posted an animated GIF of the shaman with the caption "#Zappyboi" (shown below). Within seven months, the tweet garnered upwards of 2,200 likes and 400 retweets.
January 11, 2018
On April 9th, Redditor Queuedodge submitted a post asking "Ootl: What is zappyboi" to /r/wow.
"Old Soldier" Trailer
On August 2nd, 2018, the World of Warcraft YouTube channel uploaded a trailer titled "Old Soldier," which featured an appearance of the troll shaman (shown below).
The following day, Redditor Pac0theTac0 posted a screenshot of the shaman to /r/wow, asking "Half Naked Elves Gets Thousands of Upvotes, But How Many for Our Blue Boi?" (shown below, left). Within seven hours, that day, the post gained over 8,500 points (87% upvoted) and 350 comments on /r/wow.
Meanwhile, Redditor Mz0r submitted a picture of the troll shaman above a series of survey questions in a post titled "Zappy boi must be protected at all costs" (shown below, right). Within 10 hours, the post gained over 1,500 points (94% upvoted) and 150 comments on /r/wow.
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Aug 03, 2018 at 01:47PM EDT
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