on and on

on and on

Updated Aug 25, 2014 at 11:49AM EDT by mona_jpn.

Added May 12, 2012 at 01:26AM EDT by gi97ol.

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on and on is an audiotrack from Bandai Namco’s 2004 video game for PlayStation Potable Kotoba no Puzzle: Mojipittan Daijiten.[1] This song is one of the popular music resources for MAD videos on the Japanese video sharing service Nico Nico Douga (NND) since 2012.


The song on and on is written by the Japanese composer Satoru Kōsaki[2] who also writes many songs for animes and video games such as The Melancholy of Haruhi Suzumiya, THE iDOLM@STER and Motteke! Sailor Fuku in Lucky Star.

The video that led to a substantial increase in popularity of the series was “Don’t call me KokorokokoroKOKOROkokoROKOkoroKOKOrokoKOROkokoKokoro-chan” (Japanese: 小衣こころココロここロコころココろこコロここ小衣ちゃん言うな, KokorokokoroKOKOROkokoROKOkoroKOKOrokoKOROkokoKokoro-chan iu na)[3], posted to NND by a user chas[4] on January 5th, 2012. Those characters featured in this video are from the Japanese TV anime series Tantei Opera Milky Holmes.[5]


This video inspired many MAD editors and they began introducing this uplifting pop music to their works. And, as a homage to the trigger video, many videos in this series are named by scratching the catch phrase in their videos.

The tag for this series in NND is “on_and_on” because NND separates video tags by space. As of April 2012, the amount of video related to this series on NND is more than 300.[6]

Notable Examples

Left: THE iDOLM@STER | Right: Terry Crews

Left: Mirai Nikki | Right: Bakemonogatari

Left: YuruYuri | Right: Donald McDonald – Ran Ran Ru

Search Interest

[Not Available]

External References

Editor’s Note: Registration is needed to browse the original videos listed in this section.

[1]Wikipedia – Kotoba no Puzzle: Mojipittan

[2]Wikipedia – Satoru Kōsaki

[3]Nico Nico Douga – 小衣こころココロここロコころココろこコロここ小衣ちゃん言うな / Posted on 01-05-2012

[4]Nico Nico Douga – chas’s page

[5]Wikipedia – Tantei Opera Milky Holmes

[6]Nico Nico Douga – Search results for the tag on_and_on

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