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#PayMyTuitionChallenge is a Twitter hashtag which accompanies call outs to various celebrities to pay for a student’s tuition as a parody of the “ice bucket challenge”.
On August 20th, 2014, Twitter user Africa_naptural called out United States President Barack Obama, television personality Oprah Winfrey, entrepreneur Bill Gates, musicians Don Jazzy, singer-songwriter Beyonce, R&B singer Akon, actor Brad Pitt, actress Angelina Jolie and actor Will Smith to pay for her tuition.
On August 21st, 2014, Twitter user @joshgander1 tweeted the hashtag #paymytuitionchallenge and nominated Obama, along with Mark Zuckerberg, Jay-Z, Beyonce and several other celebrities to pay for his tuition. In the first 24 hours, the tweet gained over 11,000 retweets and 6,100 favorites.
The same day, Social News Daily published an article about the trending hashtag, which highlighted several examples tweets. According to the Twitter analytics site Topsy, the hashtag was tweeted upwards of 27,000 times in the first 48 hours.
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