Fidget Spinners - Why Beyblade, why?

http://www.animemaru.com/beyblade-creator-announces-new-series-about-competitive-fidget-spinning/

Here's the "article" in question. It's a joke spinning off the meme of the fidget spinners.

Here's basically the quote that cinches the joke aspect.

"A 50-episode anime is slated to begin airing in July, with a Blu-Ray release following shortly. A ¥70,000 JPY collector’s edition set, limited to 30 reservations, will include a carbon-fiber fidget spinner with ceramic ABEC-9 rated bearings, modeled after the one used by Kagaya in the anime"

A 50 episode series starting in 2 months? 30 reservations ? It's a very good joke.