Drake Sprite Commercial

About

Drake Sprite Commercial refers to images of Drake where he appears to be splitting into different parts as if he were a robot. The images stem from a 2010 commercial for the soft drink Sprite, first aired in February 2010. Images of Drake's face opening came to be used in memes in the 2010s, and photographs of the real-life robot used to emulate the effect were shared online in the 2020s.

Origin

In February 2010, Drake featured in an ad campaign for Sprite,^[1] where his body was shown to be a mechanical robot splitting into different sections after he took a sip from a Sprite bottle. After he snaps back together, Drake seems to overcome his writers block and begins to rap in the studio (seen below).

The footage showing Drake splitting into different parts as if he were a robot was creating using an actual Drake-shaped robot, as seen in photos shared by the fine arts studio credited for making the robotics (seen below).^[2]

Spread

On July 17th, 2013, Tumblr^[3] user kuroenigma (now deleted) posted the image of Drake splitting open in the Sprite commercial as a reply to a post that read, "Lasagna is just spaghetti flavoured cake." The post gathered over 250,000 notes in eleven years (seen below).

On June 27th, 2018, Redditor^[5] /u/Burgerz007 posted a version of the Drake Sprite Ad image arranged in the format of a Galaxy Brain meme, gathering over 6,000 upvotes in six years (seen below, left). On July 16th, 2018, Redditor^[4] /u/IAMTR4SHMAN posted a similar meme, gathering over 5,000 likes in six years (seen below, left).

On August 23rd, 2020, X^[6] user @PigsAndPlans tweeted, "The Drake Sprite robot is real and we need to find it," gathering over 16,000 likes in four years (seen below).

Various Examples

Search Interest

Unavailable.

External References