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Drake Sprite Commercial

Drake Sprite Commercial

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Updated Apr 24, 2024 at 12:12PM EDT by sakshi.

Added Apr 24, 2024 at 11:05AM EDT by sakshi.

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About

Drake Sprite Commercial refers to images of Drake where he appears to be splitting into different parts as if he were a robot. The images stem from a 2010 commercial for the soft drink Sprite, first aired in February 2010. Images of Drake's face opening came to be used in memes in the 2010s, and photographs of the real-life robot used to emulate the effect were shared online in the 2020s.

Origin

In February 2010, Drake featured in an ad campaign for Sprite,[1] where his body was shown to be a mechanical robot splitting into different sections after he took a sip from a Sprite bottle. After he snaps back together, Drake seems to overcome his writers block and begins to rap in the studio (seen below).



The footage showing Drake splitting into different parts as if he were a robot was creating using an actual Drake-shaped robot, as seen in photos shared by the fine arts studio credited for making the robotics (seen below).[2]


Sprite Ben Steiger Levine / BBH New York Working with Director Ben Steiger Levine and LA-based practical effects house, Spectral Motion, we produced this Sprite commercial featuring the musician Drake. The process included creating both 3D generated and live action and the seamless integration of the two. It began with a complete body scan of Drake. We then created a 3D model of him and cut him into the pieces we wanted to move. The model was then sent to the effects house and they created an animatronic puppet of Drake. On set we used a motion control camera and perfectly aligned Drake's last position to match the robot clone of him. Using the same camera movements we shot the puppet exploding. In post, we regenerated the footage of Drake to align with the movement of the robotic puppet and created the 3D liquid simulation of the water moving through him. Previz, Photogrammetry, 3D Modeling, Rigging, VFX, Fluid Simulations, Compositing e

Spread

On July 17th, 2013, Tumblr[3] user kuroenigma (now deleted) posted the image of Drake splitting open in the Sprite commercial as a reply to a post that read, "Lasagna is just spaghetti flavoured cake." The post gathered over 250,000 notes in eleven years (seen below).


bromar-deactivated20130912 lasagna is just spaghetti flavored cake kuroenigma 252,706 notes D D P

On June 27th, 2018, Redditor[5] /u/Burgerz007 posted a version of the Drake Sprite Ad image arranged in the format of a Galaxy Brain meme, gathering over 6,000 upvotes in six years (seen below, left). On July 16th, 2018, Redditor[4] /u/IAMTR4SHMAN posted a similar meme, gathering over 5,000 likes in six years (seen below, left).


Saying thank you to the bus driver Asking the bus driver how their day was Offering The bus Driver a Ride home Sprite Classifying mammals based on their consistent monophyletic grouping in phylogenies and unique set of homologous characters Incorrectly classifying the platypus as a fish because of its aquatic adaptations and egg- laying Correctly classifying the coconut as a mammal because it has hairs and produces milk

On August 23rd, 2020, X[6] user @PigsAndPlans tweeted, "The Drake Sprite robot is real and we need to find it," gathering over 16,000 likes in four years (seen below).


T Pigeons & Planes @PigsAndPlans The Drake Sprite robot is real and we need to find it 10:19 AM • Aug 23, 2020

Various Examples


wereralph ●●● me exploding after my minotaur husband c--- 16 gallons inside me ボブ ... @weeabob NO0000 DOCTOR STRANGE DRANK SPRITE 6:26 PM · Feb 13, 2022 · Twitter Web App Nora B. Jizzfield @Bambi3D TIL this Sprite commercial was entirely improvised. Drake was in the room with a camera pointed on him. Everyone hushed to let him work. He smirked, opened his eyes, and said "watch this" before erupting soda from every hole C 1:06 AM ⚫ Jun 29, 2020 • Space @sadcrib drake when he drank that sprite Mind Blowing @MindblowingClip • Nov 4, 2023 Human skull and its multiple bones 0:02 • • 9:55 AM ⚫ Nov 5, 2023 14.9M Views Subscribe Drake the type of whimsical lad who takes one sip of sprite and dismantles

Search Interest

Unavailable.

External References

[1] YouTube – viadTV

[2] Workshop Mile End – Sprite

[3] Tumblr – kuroenigma

[4]  Reddit – /r/dankmemes

[5] Reddit – /r/me_irl

[6] X – PigsAndPlans

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