Today, we regret to inform you that a beloved mascot known to so many has passed away at the age of 104 after a tragic car accident. Announced in a tweet seen around the world, the official Twitter account of Mr. Peanut, now rebranded as 'The Estate of Mr. Peanut' confirmed the news that he had died sacrificing himself to save his friends.

As soon as the news was shared, many American brands couldn't help but respond with sympathies and fond memories of the Planters mascot on their own accounts. In addition, the hashtags #RIPeanut and #MrPeanut trended for the entire day. Despite his death serving as a big marketing ploy for the 2020 Super Bowl, many users couldn't help but share their feelings about his sudden departure and whether or not it was all just a conspiracy.

 

It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut pic.twitter.com/VFnEFod4Zp

— The Estate of Mr. Peanut (@MrPeanut) January 22, 2020

 

His death is shown in a promotional commercial for the Super Bowl.

RIP: Mr. Peanut dies in fiery explosion after falling off cliff at age 104. His funeral will air during #SuperBowlLIV pic.twitter.com/cWbaTnVG24

— Joel Franco (@OfficialJoelF) January 22, 2020

 
Mr. Clean felt a lot of feelings.

Always classy, always crunchy, always cleaned up nicely. We'll miss him! #RIPeanut pic.twitter.com/wtNQrFerBF

— Mr. Clean (@RealMrClean) January 22, 2020

 
TIVO shared their favorite photo of him.

In honor of you MrPeanut #RIPeanut pic.twitter.com/Z1ruM61zj9

— TiVo (TiVo) January 22, 2020

 
He was the correct answer for this Jeopardy! tweet.

He may have been completely nuts, but he died a hero. #RIPeanut https://t.co/3wdxokAUHk

— Jeopardy! (@Jeopardy) January 22, 2020

 
Oreo Cookies performed a dunking salute on his behalf.

Help us give a 21 dunk salute to our nutty and sweet friend #RIPeanut

⚫️
🥛 https://t.co/XdG0MoRUCr

— OREO Cookie (@Oreo) January 22, 2020

 
The Kool Aid Guy had a tough time with the tone of his tweet.

Oh, yeah 😭… #RIPeanut pic.twitter.com/zdc0NCxQmN

— Kool-Aid (@koolaid) January 22, 2020

 
Of course many couldn't help but joke about all of the people inflicted by peanut allergies.

We can think of at least one person who's happy about the death of Mr. Peanut. #RIPeanut pic.twitter.com/62jORX6Mzs

— Bloody Disgusting (@BDisgusting) January 22, 2020

 
To them, today was a big day.

Nut Allergy kids when they see that Mr.Peanut just died #RIPeanut pic.twitter.com/ECADroWDTE

— Gruff (@Gruffstur) January 22, 2020

 
A day of celebration, if you will.

all the people with a nut allergy when they heard the mr. peanut yeeted himself #RIPeanut pic.twitter.com/jAmmuFcEp1

— kayli (@kayliipaul) January 22, 2020

 
Some were happy to see the mascot perish in a terrible accident.

Mr peanut was a bourgeoisie icon and I'm glad he's dead #RIPeanut

— Veggietales Facts (@Veggiefact) January 22, 2020

 
While others took a guess as to which corporate icon was next.

waiting for #RIPeanut Superbowl Funeral to be one upped by the Superbowl Assassination of Little Ceasar pic.twitter.com/EEcnHPWH6d

— Xander the Soon fursquared (xandertheblue) January 22, 2020

 
Of course there were several conspiracy theories floating around.

Mr Peanut didnt kill him self #StayWoke

— PFTCommenter (@PFTCommenter) January 22, 2020

 
We're still waiting for the government to respond.

mr peanut was assassinated by the us government for attempting to achieve racial unity through his work with george washington carver. rip to a true ally

— Desus Nice (@desusnice) January 22, 2020

 
Some users wondered if advertising had jumped the shark completely.

Has marketing gone too far that we are now just publicly killing off mascots to advertise a brand? Probably. #RIPeanut pic.twitter.com/CdbizKQNai

— Kevin Clark (@KeviClark) January 22, 2020

 
Unless of course…he is still alive?

Photographic EVIDENCE that Mr. Peanut is ALIVE and living in Cuba! Wake up sheeple! #RIPeanut pic.twitter.com/dJ8DuA3F4p

— legal minefield (@LegalMinefield) January 22, 2020

 

Rest in power, Mr. Peanut.