A recent ad campaign from McDonald's Thailand is a chilling reminder of what can happen when Man uses its extraordinary talents for good instead of evil.

Internet users were left agog today at steamy advertisements from the Thailand branch of the global fast-food titan which makes it look like people are about to engage in deep, passionate kisses with their hamburgers, taking the slogan "I'm lovin' it" to disturbing new depths of the human mind. Behold:

While these ads are bewilderingly horny, it's impossible to deny they're also clever. The optical illusion is quite effective, and several internet users observed in horror as they realized the image that activated the sex parts of their brain was actually an ad for Big Macs.

McDonald's really wants us to f*ck its food pic.twitter.com/szURywireX

— The Serfs (@theserfstv) February 17, 2020

Good morning to everyone except whoever made this @McDonalds ad pic.twitter.com/KRdQ68ubt1

— gigawatt (@bygigawatt) February 16, 2020

Took me too long to realize that that's a hamburger (McDonald's Ad for Thailand) from r/funny

In fairness, not everyone was horrified at the bizarre cross-section of horniness and marketing. On the contrary, some people were all about it.

Nice one, @McDonalds! pic.twitter.com/eIfFnWXIkO

— Leo Wirendra 💭 (@lifejoy) February 17, 2020

I'm not sure if this is a real #mcdonalds ad but I'm so lovin it! A very vivid literal depiction of the brand's slogan – I'm lovin it. Lol. Dope!That's a burger on the right by the way. 🔥🔥🔥..#LivewithLynda #WithCreativityEverythingComesAlive pic.twitter.com/mRf1dC3ANk

— Live with Lynda (@livewithlynda) February 18, 2020

So, tip of the hat and a wag a finger to you, McDonald's Thailand advertising team, for one of the most creative executions of being horny on main a brand has ever pulled off.